POLITICAL MARKETING

The political landscape has shifted drastically over the past several decades, but arguably the more so in the past three election cycles than any other point in history... Candidates are placing more of an emphasis than ever on marketing themselves to the general public. In the digital age, personal branding has become more important than ever before. The 24/7 newscycle, make effective in large part through the internet, requires candidates to continuously market themselves in all activities they do, from philanthropy to rallies to fundraising events, the public can see all of it. This is in part why the advertising budgets have doubled each election cycle in the past four cycles: voters are demanding and consuming the marketing efforts laid out by political candidates, and establishing and reinforcing a political brand that resonates with the largely diverse voter base has become a key component of any political marketing strategy... Candidates also have more channels in which to..