POV - Key Persons

Chris is an economic development professional with a passion for community development and engagement. He has spent the last 13 years focusing his efforts on utilizing his business acumen and community leadership experiences in successfully starting up and growing businesses, becoming an effective leader through civic involvement, and creating long-lasting positive impact for local communities. Currently Chris serves as the incoming Board President for the Fort Atkinson Chamber of Commerce and as a Councilman on the Fort Atkinson Council. He has grown and sold a number of businesses, most recently a large-scale event management and production company - at its peak his team hosted annually 280 events, had a revenue of $650k, and boasted an employee base of 18. With a background in small business startups and entrepreneurship, Chris has sought to translate his years as a small business owner into coaching small businesses. He now focuses on training business owners on everything from developing a social media presence to designing alternative market strategies and from guiding a business' strategic pivot to adopting online business sales. His mantra: starting a business can be from a stroke of luck, but to grow a business takes well calculated thought and action.

Dr. Tim Borich has been involved with the study and practice of community development for over 40 years. He currently serves part time as an Associate Professor in the Iowa State University (ISU) Department of Community and Regional Planning, specializing in community and economic development, community outreach, and grant writing.

Dr. Genevieve Coady co-owns POV Consulting with her husband, Darren. She is a senior professional with experience in both public and private leadership roles - supporting business and civic leaders in their work to improve the communities in which they do business and reside. She has built her career by bridging real-world experience to applied research, planning, and implementation. She also has a background connecting art, design, and culture to community development work. Genevieve has spent her career leading teams and organizations in setting and implementing strategy and meaningful outcomes. Striving to think beyond the obvious, she challenges partners to innovate while keeping the eye on reality. Genevieve is AICP certified and received a Doctorate in Regional Planning at the University of Illinois at Champaign-Urbana, a Master of Science in Urban Planning from UIUC, and a Bachelor's of Science from Iowa State University in Community and Regional Planning with a minor in Design. She is an artist on the side, creating large-scale pieces on societal challenges in America.