PURPOSELED

PurposeLed is an organization of designers, strategists and project managers who believe that engaging in ethical, people-first business practices is not just our duty as business leaders, but that doing the right thing also future-proofs our businesses and our communities by making them stronger and more competitive... We started PurposeLed because we were tired of being a part of the problem. We've worked for some great brands in 20 years in branding-Nike, Red Bull, Salesforce-but we've also worked for some pretty terrible ones that do some pretty awful things. Big Tobacco. Mining. Big corporations that steal water from underprivileged communities... Our agency, Famous Folks, doesn't do business with companies that don't have an ethical approach to business anymore. Our team developed our first product, PurposeLed Brand Builder, so more founders and business leaders could access the tools they need to create successful B2B or B2C businesses in any category that foster positive..