READING BAKERY SYSTEMS - Key Persons


Andrew Torres

Job Titles:
  • Senior Process Technician

BCS Orange Bowl

Job Titles:
  • Member of the KU Football

Cameron Johnston

Job Titles:
  • Director of Engineering
  • Director, Engineering
Cameron Johnston, Director of Engineering, is responsible for electrical, mechanical, R&D engineering and the RBS Science and Innovation Center. After attending Penn State University, Cameron joined RBS in 2008 as an applications designer. During his tenure at RBS, he has served in the roles of electrical designer, project manager, and most recently as director, RBS Science and Innovation Center.

Chip Czulada - CFO, EVP

Job Titles:
  • Chief Financial Officer
  • Executive Vice President
  • Member of the Senior Leadership Team

Dan Garrison

Job Titles:
  • Project Manager

Dan McMahon

Job Titles:
  • Director of Technical Sales
Dan McMahon, Director of Technical Sales, joined Reading Bakery Systems in 2014 as a Mechanical Designer. In 2020, he was promoted to Senior Mechanical Designer, and then to Manager of the Conveyance Group. As Director of Technical Sales, Dan is the key technical point of contact for the sales and marketing teams and act as a liaison between the engineering and sales teams. Dan received his Bachelor of Science degree and Master's Degree in Mechanical Engineering from Villanova University.

David Kuipers

Job Titles:
  • Member of the Senior Leadership Team
  • Senior Vice President of Sales and Marketing
David Kuipers, Senior Vice President of Sales and Marketing, is a graduate of Calvin College, Grand Rapids, MI and has nearly 30 years industry experience. Prior to joining Reading Bakery Systems, David was employed by Peters Machinery of Chicago, IL for almost 7 years, where he served as President and Chief Operating Officer within the Peerless Group. David also previously worked for APV Baker in the cookie and cracker division. David is responsible for the company's sales and marketing efforts. Since January 2017 he has been living with is wife in Singapore as he leads the continued growth of the company in South East Asia.

Dulcie Freymoyer - CMO

Job Titles:
  • Member of the Senior Leadership Team
  • Vice President, Marketing

Ed Scudder

Job Titles:
  • Staff Member

EK Keong Low

Job Titles:
  • Sales Manager
  • Sales Manager, South East Asia
Eu "EK" Keong Low joined the RBS team in 2018 as sales manager for South East Asia. EK has worked in a variety of industries, including environmental technology and food machinery. He was sales manager in Malaysia for eight years for a food equipment company involved in dairy, cocoa bean processing, chocolate processing and confectionery, oils and fats production, and baking. "RBS has been making significant strides in reaching South East Asia," said Joseph Zaleski, President of RBS. "We plan to continue to add talented people and technical resources to our efforts to develop market-appropriate baked snack systems here. Our factory in Tianjin, China also gives us flexibility in manufacturing and support."

Eli Polanco

Job Titles:
  • Process Technician

Eric Tshudy

Job Titles:
  • Staff Member

Evgeniy "Eugen" Khrystych

Job Titles:
  • Staff Member

Greg Zimmerman

Job Titles:
  • Staff Member

Hassan Harakeh

Job Titles:
  • Sales Manager, Middle East & Africa

Jim Warren

Job Titles:
  • Member of the Senior Leadership Team
  • Vice President of Exact Mixing
Jim Warren is Vice President of Exact Mixing at Reading Bakery Systems. Jim served as co-founder and President of Exact Mixing Systems from 1994 until Exact merged with Reading Bakery Systems in January 2008. Prior to 1994, Jim served as District Engineer for Halliburton Services and was responsible for design of liquid metering and blending systems. He also served as South East Regional Engineer, and later as the Southeast Region Engineering Manager for Air Liquide where he was responsible for the design and sales of cryogenic food freezing systems, and as General Manager for Schroder, Inc, subsidiary of Schroder and Co. of Lubeck, Germany where he was responsible for sales and engineering of Schroder in North and South America including continuous dough mixing systems and continuous margarine and shortening crystallization systems. Jim received his Bachelor of Science degree in Industrial Engineering from the University of Arkansas.

Joe Pocevicius

Job Titles:
  • Regional Director of Europe
  • Regional Director, EMEA
Joe Pocevicius, Regional Director of Europe, Middle East, Africa and India, is a Magna Cum Laude graduate of Pennsylvania State University where he earned a Bachelor's degree with a double major in International Politics and Russian, and a minor in Business. He is fluent in English, Lithuanian and Russian. Joe joined RBS in 2012 as Engineering Project Manager, primarily responsible for RBS projects located in Eastern Europe. Joe currently works out of the RBS office in The Netherlands and is responsible for planning and directing all sales programs, and managing technical support for the products and services offered by RBS in his region.

Joseph Zaleski - President

Job Titles:
  • Member of the Senior Leadership Team
  • President
Joseph Zaleski, President of Reading Bakery Systems, graduated from Penn State University with a degree in Engineering and has over 30 years of experience in the baking and snack industries. After serving in the United States Army, Joe joined Reading Bakery Systems in 1990 and was named Vice-President of Engineering in 1996. He was then promoted to Executive Vice President in 1999, and named President in 2009. As President, Joe is tasked with providing a vision for the company moving into the future. He will continue the company's technical leadership edge through partnerships with industry and academia, and finding, evaluating and implementing new technologies. Joe has presented many technical papers at conferences within the cookie, cracker and snack industries. Joe, along with other members of the company, holds numerous patents for innovative designs in food forming and baking machinery.

Joshua Derrer

Job Titles:
  • Project Manager
Joshua Derrer, Project Manager, is a graduate of Drexel University with a Bachelor of Science Degree in Chemistry. Josh has seven years of professional experience in maintenance management, process redesign, inventory control and other business and manufacturing operations. Before joining RBS, he served as a manager and process engineer at Anheuser Busch. He also served at Boston Beer as a reliability engineer and production manager, where he implemented continuous improvement and risk mitigation projects, and was later promoted to manage packaging operations. In his current position, Josh will manage the success of assigned RBS projects while at the same time continuing to maintain and grow the partnerships with our customers.

Keith Yoder

Job Titles:
  • Director of Technical Services

Ken Zvoncheck

Job Titles:
  • Director, Process Technology

Kurt Wessner

Job Titles:
  • Staff Member

Luis Montoya

Job Titles:
  • Sales Manager, Latin America

Marcelo Morales

Job Titles:
  • Senior Project Manager

Matt Risser

Job Titles:
  • Exact Mixing Product Line Manager
Matt Risser, Exact Mixing Product Line Manager, is a graduate of Penn State with a degree in Mechanical Engineering. Matt has more than 20 years combined experience in mechanical design and project management. In this position, Matt manages the successful delivery of project deliverables, with control over project scopes, budgets and schedules. Prior to joining RBS, Matt was a design engineer of pharmaceutical filling equipment with Automated Production Systems. He also worked as a lead engineer, and then project engineer, for Clayton H. Landis Co., a manufacturer of food handling and processing equipment, structural fabrications, and heavy industry equipment.

Meng Yeong Chong

Job Titles:
  • Sales Manager
  • Sales Manager, China
Meng Yeong Chong, Sales Manager, China, is a graduate of the University of Science Malaysia with a Bachelor's Degree in Chemical Engineering. Prior to joining RBS in 2019, Meng worked in sales engineering and sales with Andritz. Prior to that he worked for Heinkel. In his new role, he will be responsible for directing sales efforts of RBS equipment across the region, and assisting with trade shows, advertising, technical conferences and other marketing opportunities.

Michael Manley

Job Titles:
  • Project Manager

Michael McDermott

Job Titles:
  • Project Manager

Mike Johnson

Job Titles:
  • Member of the Senior Leadership Team
  • Vice President of Thomas L. Green
Mike Johnson, Vice President of Thomas L. Green, attended Purdue University where he studied Mechanical Engineering. He also has a BS in Finance from Indiana University. Mike has been with Thomas L. Green since 1990, when he joined the company as a cost accountant. His position was expanded to director of information systems, and then vice-president of operations overseeing manufacturing. Following the acquisition of Thomas L. Green in 2001, Mike assumed the role of director of the Thomas L. Green facility in Indianapolis, IN and also oversaw manufacturing in Robesonia, PA for several years. Most recently, Mike was executive director of Thomas L. Green with primary responsibilities for the parts operation, roll manufacturing, the assembly of sheeting systems, and the acquisition of components.

Mike Kozloski

Job Titles:
  • Staff Member

Mitchell Arment

Job Titles:
  • Process Technologist / Food Scientist

Nico Roesler

Job Titles:
  • North American Pretzel & Snack Equipment Sales Manager
Nico Roesler joined RBS in 2021 as the North American Pretzel and Snack Equipment Sales Manager. In this role, Nico is responsible for direct sales efforts and project support with existing and future RBS customers in North America. Prior to joining RBS, Nico most recently worked for Sosland Publishing Company where he served in sales and managing editor roles for their Baking & Snack and IBIE titles since 2016. Active in the baking industry, he also served on the ASB Young Professionals Task Force in 2020. Prior to joining Sosland, Nico served as an editor and community reporter for The Lawrence Journal World, and as a court reporter for the Sante Fe New Mexican. Nico holds a bachelor's degree in journalism from the University of Kansas, where he won the 2008 BCS Orange Bowl as a member of the KU Football team.

Omar Mustafa

Job Titles:
  • Staff Member

Paul Cron

Job Titles:
  • Staff Member

Phillip Stringer

Job Titles:
  • Director at the RBS Science & Innovation Center
  • Director, Science & Innovation Center
Phillip Stringer, Director at the RBS Science & Innovation Center, is the newest addition to our Innovation Center team. He brings technical, operational, and process development experience to the position, which will help him optimize and lead our innovation operations. Prior to joining Reading Bakery Systems, Stringer held positions in technical operations for Nature's Bakery, process development at Pharmative, and was a research associate for the U.S. Department of Energy. He holds a bachelor's degree in chemical engineering from Tuskegee University in Tuskegee, Alabama and an MBA from Webster University in St. Louis, Missouri as well as certifications in pharmaceuticals and lean manufacturing.

Roseann Reinhold - CHRO

Job Titles:
  • Director, Human Resources
  • Member of the Senior Leadership Team
Roseann Reinhold, Director, Human Resources, received her Bachelor of Science degree in Education from Kutztown University. Roseann has been with Reading Bakery Systems since May of 1995. She is the liaison between the President, senior management and the employees of the company, and is responsible for assisting the business in developing a workforce capable of meeting the organization's goals. As Manager of HR, she also provides a full range of human resources services to the company and employees including recruiting, compensation and employee benefits management, employee relations, general employment practices, management practices, staffing and employment, health, safety and security, strategic planning, training and development.

Sam Pallottini

Job Titles:
  • Director, Cookie, Cracker and Pet Food Sales

Shane Hanlon

Job Titles:
  • Director, Project Services

Shawn Moye - VP of Sales

Job Titles:
  • Member of the Senior Leadership Team
  • Vice President, Sales
Shawn Moye, Vice President, Sales, is a graduate of the University of Florida and has nearly 25 years of industry experience. Prior to working at Reading Bakery Systems, Shawn worked as the Director of Sales, North America for a German baking equipment company. He also served as Maintenance and Engineering Project Manager for two of the largest North American snack and cookie/cracker manufacturers. These positions have provided Shawn with extensive knowledge and insight into multiple segments of the baking industry.

Sherwin Almoros

Job Titles:
  • Staff Member

Travis Getz

Job Titles:
  • Member of the Senior Leadership Team
  • Vice President, Operations
Travis Getz, Vice President, Operations, graduated from Penn State University with a degree in Electrical Engineering. Mr. Getz joined RBS in 2001 and since then has held positions of increasing responsibility including Electrical Engineer, Project Engineer, Manager of Engineering Operations and Director of Engineering Services. In his current position of Vice President of Operations, Travis is responsible for overseeing Engineering, Manufacturing, Project Services, and Tianjin Operations. Before joining RBS, he served in the US Navy.

Zachary Wilson

Job Titles:
  • Staff Member