ROBINSON

The project definition phase sets the foundation for the final product. During this phase, I brainstorm around the project at the highest level (basically, the concept of the project) with stakeholders... This phase includes Value Proposition Mapping which is thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it. Value propositions help the team and stakeholders create consensus around what the product will be and how to match user and business needs... Once I've defined my idea, I move to the research phase. This phase typically includes both user research and market research. The product research phase is probably the most variable between projects-it depends on the complexity of the project, timing, available resources, and many other factors.