TREEHOUSE MANAGEMENT - Key Persons


bob aniello

Job Titles:
  • Media and Entertainment Marketing Leader
  • Partner, TV Packaging & Talent Marketing
Bob is a media and entertainment marketing leader with experience spanning content creation, exec producing, TV show packaging, talent representation, brand management, and sales. Bob is a passionate advocate for the talent he represents and a creative deal-maker and show creator. Before starting Treehouse, Bob managed large global brands for several Fortune 500 Companies including Mattel, Electronic Arts, THQ. He has also has been nominated for two Emmy's for daytime television series for Nickelodeon's show Mutt & Stuff.

George Gomez

Job Titles:
  • Creative Producer
George Gomez is a Creative Producer and Content Creator with over 20 years' experience publishing video and digital media for TV and online consumption. His unique combination of creative and technical skills cover video production & post-production, digital development, marketing, live tours & events, and brand management. George graduated with a Bachelor of Arts from UCLA's School Film and TV in 1998. Early on his career he was interested in both digital design and how video would change the landscape of content creation and consumption. For 10 years he worked in TV post-production, film, print and digital design while also developing his skills as a web developer and email marketer.

Israel Arias

Job Titles:
  • Creative Director
Israel Arias is our Creative Director. He is our our big idea guy, wired into what's trending and what works. He specializes in creationing of short form content, TV Production and show pitches. He has work along side Leslie Bloom, a film and television Director/Producer, Randolph Sellars, as well as Director Thad Smith. In addition he has worked on various projects ranging from features films, short films, commercials and YouTube influencer content.

LISA Karr

Job Titles:
  • New Business Development Specialist
  • Partner, Talent Management & Deal Negotiation
Lisa is a new business development specialist and attorney with a keen eye for developing licensing, endorsement, and sponsorship partnerships. Her legal background, combined with years of business experience at brand driven companies such as Hasbro, Atari, and THQ, results in cleanly negotiated deals maximizing creative growth and financial success. She has negotiated over $1 billion in deals.

Ron John

Job Titles:
  • Writer, Producer
Ron John is a writer, producer, composer and musician who has enjoyed a diverse career working with Bruce Springsteen, Matthew Koma, Shania Twain, Wanting Qu, Gavin DeGraw, Lifehouse, Patti Scialfa, Barenaked Ladies, Guster, Jars of Clay, Bridgit Mendler, Sixpence None the Richer, Jude Cole, Vanessa Amorosi, Moshav Band and many more artists. In addition, he has composed scores for film and television, and has been nominated for Grammy Awards.