TOM WEBSTER

Hello! You've reached the archives of I Hear Things, Tom Webster's newsletter about the world of podcasting, streaming, audiobooks, and everything else we stick into our earballs. Tom is now a partner at Sounds Profitable, and you can find his latest writing there by simply signing up for a free subscription. Otherwise, you can find Tom's writing about the business of audio from 2020-2022 below. Thanks for visiting!... Tom is an expert on audience behavior and has worked for some of the largest media properties, shows, and podcasts in the world. He has conducted research for syndicated programs such as The Howard Stern Show and Elvis Duran, consulted the radio station with the largest weekly reach in the world, and currently works with over half of the top 50 podcasts and top 20 podcast networks. Previously, he designed and executed the largest study of consumer music tastes in UK history, and has provided audience and research consultation services on six continents.