ZEMBL - Key Persons


April McBride - VP of Sales

Job Titles:
  • Director of Sales
April started as a sales rep at Make it Cheaper in 2015 and is passionate about processes, rhythms, and creating a fun working environment. She loves working on new projects, being part of product launches and driving exceptional sales experiences. Her role is to coach the sales leaders, engage the sales floor and deliver on growing our customer book and retaining those customers. She has a Bachelor of Education Studies from Sheffield Hallam, UK.

Doug Payne

Job Titles:
  • Director of Energy
Since joining Make it Cheaper in 2017, Doug has led a team of large Commercial energy experts who work with some of Australia's biggest energy consumers achieve their savings and sustainability goals. Doug has a long history of experience in the energy sector across energy retailing (small and large), poles, wires and metering, before finally landing his focus and passion as an intermediary.

Jen Bell - CEO

Job Titles:
  • Chief Executive Officer
Jen joined Make it Cheaper as Chief Marketing Officer at the beginning of 2022 and is responsible for the development and growth of the MiC brand, digital new customer acquisition and customer retention strategies. She has spent almost 30 years in Marketing & Strategy, starting out in advertising agencies where she worked across a diverse range of industries before moving Client-side to American Express and more recently humm Group.

Jeremy Elliot - COO

Job Titles:
  • Chief Operating Officer
  • Chief Operating Officer and Co - Founder of Make It Cheaper Australia
Jeremy is the Chief Operating Officer and co-founder of Make It Cheaper Australia. Since starting the business in 2010 he has worked to save tens of thousands of customers millions of dollars on their energy bills. Prior to Make It Cheaper, Jeremy worked within the finance industry for over 14 years, implementing world-class business critical technology systems for some of the leading investment banks.

Morgan Biggar - CHRO

Job Titles:
  • Head of Human Resources
Since joining in 2020, Morgan has been committed to ensuring that Make it Cheaper remains amongst one of the best places to work in Australia. She has a laser focus on coaching of our leaders, engaging and developing our teams and making sure that the culture is one of inspiration and fun. Morgan has extensive experience in HR across a number of service-based industries and has completed a Bachelor of Business from University of Queensland, MAHRI

Tim Davies - CFO

Job Titles:
  • Chief Financial Officer
Tim has worked at Make it Cheaper since 2014, and is responsible for the financial management and reporting of the company. Prior to MiC, Tim was as Financial Controller at Overbury PLC, part of the Morgan Sindall Construction Group based in the UK. Other finance roles have included time spent in the recruitment sector with Adecco Group. He has a Bachelor of Business from the University of Newcastle and is a member of the Chartered Institute of Management Accountants.