JAMJAR MANAGEMENT

Before we get into the nitty gritty, we only invest in consumer brands because this is what we know, love and where we can help the most. A consumer brand business is where the end user is a consumer and a relationship with them is important. Now we've got that sorted..... JamJar is led by Rich, Katie, Adam and Jon. Three of us set up innocent drinks from a market stall in 1999 and 15 years later sold it to Coca-Cola for north of $700m. When we were raising venture money everyone said no. Eventually one angel gave us a break as he believed in us and our concept. We created JamJar Fund I 2 days after leaving Innocent in 2013 to do this for the next generation of entrepreneurs where we believe in both the team and idea. Our bottom line is we are entrepreneurs first and investors second. £100m Fund II was launched in 2022 to back the best consumer brands... The innocent drinks founders' venture capital fund.

Also known as: JamJar Investments, JAMJAR MANAGEMENT LLP

Registration numbers: OC431488 (CH)

Primary location: London United Kingdom