ICONEME - Key Persons


Adrian Coe - Founder

Job Titles:
  • Co - Founder
Adrian Coe is the co-founder of Iconeme and a Director of Universal Display. With 25 years of experience in the retail industry he brings with him in-depth design and product knowledge.

Andy Harding

Job Titles:
  • Executive Director for Multi - Channel at House of Fraser, Commented
Andy Harding, Executive Director for Multi-Channel at House of Fraser, commented: "We are delighted to be one of the first retailers in the world to trial the new VMBeacon technology and Iconeme App at our Online Store in Aberdeen. We are always looking at ways to integrate new and innovative technology to help maximise customer shopping experiences. With such demand from mobile devices, it's important we continue to bring new technology to our stores, and believe that the Iconeme App provides retailers with an opportunity to really engage with their customers."

Edward Smith

Job Titles:
  • Brand Manager of Hawes & Curtis, Sai
Edward Smith, Brand Manager of Hawes & Curtis, said: "We chose Iconeme because we want to develop a greater engagement with our customers. Our visual merchandising team help bring our product to life in the windows and now we can have a better understanding of how this impacts the man and woman in the street. The VMBeacon also works 24 hours a day, so we can have instant feedback and instant sales as a result of our displays, even if the store is closed. It's a complete game-changer for the retail industry and we're delighted to be in it from the start."

Entrepreneur Jonathan Berlin - Founder

Job Titles:
  • Co - Founder
  • Co - Founder of Iconeme, Sai
Jonathan Berlin, Co-founder of Iconeme, said: "This technology will change the way people shop on the high street, as it brings together both on and offline retail. Research shows that customers already use their smartphones while shopping in store, but until now, the retail industry hasn't realised the full potential of this. The VMBeacon creates a completely new dimension to the shopping experience, by combining the consumer desire to be connected on the go, with the bricks and mortar store. House of Fraser, Hawes & Curtis and Bentalls have recognised this opportunity and share our vision for the future." Entrepreneur Jonathan Berlin is the co-founder of Iconeme and also Managing Director of Universal Display, a leading manufacturer of mannequins and retail display products. With 30 years of experience in the retail industry he brings a great depth of knowledge of this sector and has a great insight as to what retailers require enabling Iconeme to bring real-world solutions to them.