MORNING VIEW DATA

We help customers understand the commercial opportunities digital data provides and believe that these two ways are necessary, but just not enough. Customers must go beyond the obvious and apply creative thinking to their data commercialization efforts. They typically master the structured engineering-like process of data collection and analysis, but fail in the innovative and commercial side of things. They fail to make use of and commercialize all the data they have... We want to inject fresh, new thinking into data commercialization and provide perspectives that customers tend to neglect. Following are six inspirational ways for companies to make money with their data, with real-life cases to illustrate how they work in practice.