NICE BURGER VEGAN - Key Persons
The founder, Don Phan, is a vegan activist who had a vision to open food establishments offering delicious plant-based meals. His sole purpose in life is to help create a cruelty-free and sustainable planet. He helped start up Orange County's FIRST all vegan ice cream shop (Hug Life) and also Orange County's FIRST all vegan sushi shop (Kensho). However, it was the American staple of burgers and sides that he felt would be the fastest vehicle in spreading the message and allowing easier access to delicious vegan comfort food.