MIRREN BUSINESS DEVELOPMENT - Key Persons
Biography
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies now participate in Mirren's annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every region around the world.
Brent empowers agencies and their teams to master client leadership, strategy, organic growth and new business. However, by applying new methods that are more innovative, efficient and effective - agencies can experience growth in a way that also motivates and retains their talent.
He can also be heard encouraging agency teams to stop submissively bowing down to clients. "As soon as you put the client up on a pedestal, you lower your position in their mind. It's a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer."
Brent began his career in account management at Leo Burnett, where he worked on Kellogg's, Johnson & Johnson and McDonald's. Later at TBWA, he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Job Titles:
- Director, Media Sales Strategy
Biography
Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren's annual conference, training programs and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. "Too often, agencies limit themselves to a vendor role where they're seen as order takers. The most successful agencies make the effort to deeply understand their clients' categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals."
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
Job Titles:
- Director, Media Sales Strategy