CULTIVATE CAPITAL GROUP - Key Persons


GARY ALLEN - CEO

Job Titles:
  • CEO
Gary is the main operational and technical leader at LUMA Solar. In this role he is responsible for the design and manufacturing of all LUMA products. Gary has worked in the roofing industry for over forty years, starting at Allen Brothers Inc. at a young age, and working his way up to a Senior Management position. As a founding Member of LUMA Solar in 2007, Gary designed the original LUMA Solar Roofing System. Over the years, he has refined the design to the point where it is now ready for automated manufacturing methods. Gary's expertise positions him exceptionally well to successfully lead LUMA production and future product development. Gary will be leveraging the engineering, and leadership skills honed during his long career in the roofing industry to make LUMA a recognized name in the solar roofing business.

JUSTIN MORAN - CMO, Founder

Job Titles:
  • CMO
  • CO - FOUNDER
After a decade of business success, serial entrepreneur Justin was touted by The Age Newspaper as one of the Top 30 people who influenced Victoria, Australia in 2006.

LUMA Solar

Job Titles:
  • History
  • the MANAGEMENT TEAM
The company that many believe manufactures the most attractive solar roof produced anywhere. LUMA Solar was started in early 2008 by brothers Robert and Gary Allen. Their family roofing business, Allen Brothers Inc. was founded in 1950, and allowed them to grow up in the roofing and sheet metal industry. They have spent the past 15 years developing a solar roofing system that is changing the way solar roofing gets done. Based on industry and home owners' reactions to their award winning solar roofing products, they believe that LUMA Solar will open up the solar roof market beyond just the early adopters. After many years of testing, and refinement, LUMA Solar now offers a first class innovative, attractive, cost-competitive, and contractor-friendly solar roofing solution. Robert and Gary Allen grew up working for their father Don Allen, who established his custom, high-end roofing and sheet metal firm in 1950. From his early beginnings, Don's focus was to "carve out his niche" by designing and installing specialized roofing projects, mostly in Southeast Michigan. Initially following their father's lead in the residential roofing business, the two sons expanded their businesses to offer complete solutions for a broader base of clients including commercial and industrial facilities along with the residential base. Allen Brothers Inc. is now known as one of Michigan's premier custom residential, commercial, and sheet metal roofing companies.

RICHIE VANDENBERG - CEO, Founder

Job Titles:
  • CEO
  • CO - FOUNDER
"Richie" is a 4th-generation grape grower, with over 25 years with his family enterprise. As an avid ocean kayaker, kite surfer, and family beach enthusiast, he's seen the destruction that plastic has brought to the sea. The Hidden Sea mission was born from these experiences. From 1997-2007 Richie played for the Hawthorn Football Club in the AFL, and was Captain from 2005-2007.

ROBERT ALLEN - President

Job Titles:
  • PRESIDENT
Robert also joined Allen Brothers Inc. early on, and worked his way up to become a senior manager, and eventually to running the business along with Gary. Robert focuses on the marketing and sales side of the business in addition to general business management. Robert's skill sets at public relations, marketing, and government affairs, have been responsible for the tremendous amount of recognition the LUMA Solar roofing system has received in the press, and the awards it has won from various industry associations. More recently, Robert has been successful at bringing in high visibility projects that have brought a great deal of market interest to LUMA Solar. Robert's years of management experience and his ability to lead the company towards the vision of becoming a leader in the solar industry are important attributes.