PARAGON MARKETING

Paragon worked with the PGA Tour to create an inside the ropes branding and marketing position for Nature Valley Granola Bars through the Nature Valley Caddie Hat program. Through the incentive based program, PGA TOUR caddies earned points for wearing Nature Valley branded hats on TOUR and receiving bonus points tied to their player's performance at each tournament. Point totals were recorded weekly throughout the season and the caddies with the most points at the end of the year were compensated by Nature Valley and the PGA TOUR... Paragon helped Chipotle secure a partnership with international soccer superstar and diehard Chipotle fan Christian Pulisic as part of the brands "Real Food for Real Athletes" program that features sports partnerships with USA Hockey, US Youth Soccer and U.S. Soccer... Paragon Marketing Group develops marketing platforms grounded in sports, entertainment, music, arts, cause and media partnerships for national brands

Also known as: Paragon, Paragon Marketing Group

Primary location: Chicago United States