STRATEGY7CONTINENTS.COM

For Chinese companies, going overseas, it is not only about creating new streams of revenue, it is also about balancing risks, increase value of the company, optimizing operations, maximizing the inventory, running open innovation programs and many other strategic aspects... Top line: Sales increase. There's no country bigger than China, and as such, sales increase can't be the sole reason of going overseas. But on some segments, the potential is higher overseas. For instance, the market for camping cars is large in the USA but small in China. The internet makes it all the more easier to sell overseas and incrementally add revenues... Leveraging or consolidating a first-mover advantage: Some companies can leverage even further their first-mover advantage by going overseas and being the first to provide a product or solution that has already tested and proved successful within the local market of China.

Primary location: Shanghai China