THE CRAFT - Key Persons
Jeremy is a Senior Product Designer with a background in architecture from Carnegie Mellon University.
He's an end-to-end designer, and revels in solving problems in complex spaces. Currently he is focused on last mile logistics at DoorDash.
Mark is a Product Designer with experience in early, late, and public tech companies. He is currently an IC who design both B2C and B2B experiences while supporting early career design teammates at Uber. Mark has worked at companies like Opendoor, Pashi, and even pursued his own venture with Y Combinator, where he now advises startups. Mark is a graduate of Yale University.
Job Titles:
- Founder
- Founder and Principal Designer
Our Founder, Sera, empowers people to consciously design their business. As a startup advisor and Principal Product Designer, she has a visionary approach to sustainable growth, She has a proven track record of helping startups hit their success metrics. She's worked for companies like Zendesk, Webflow, and Y Combinator; she now uses her expertise to guide early stage startups through strategic growth.
Meet Sera Tajima, Founder and Principal Designer of The Craft with about 10 years of experience working with tech startups to bring their ideas to life. She has a track record of success in creating human-centric products that help companies grow, such as Webflow, BetterUp, Zendesk and more.
Rachel is a product designer crafting tools and systems that empower people to do their best work. Rachel has designed innovative experiences across a variety of domains - no/low-code tools, marketplaces, financial services, education communication, and travel - for web and mobile applications.
Ulu is a Hawai‘i-based multi-disciplinary designer, design engineer and innovation strategist. She specializes in working with growing organizations whose missions advance education, equity and social health. She is currently conducting research for a Master of Design thesis at Carnegie Mellon University, while doing independent consultant work.