YELLOW RIBBON

The Yellow Ribbon Road Safety Alliance was set up in NZ in 2016 by Road Safety Education Limited (a charity which runs road safety education programmes for high school students) and Brake (a road safety charity which supports victims of road trauma and works to prevent road death and serious injury). The Alliance was set up based on a similar initiative in Australia where they were lighting up their Bridges, Opera house and statues and flying yellow ribbons. This led to significant engagement from state governments and communities coming together to change peoples attitudes to road safety... The Yellow Ribbon Safety Alliance consists of organisations and individuals united by a strong commitment to road safety. Our collective aim is to reduce road death and serious injuries through education and increased awareness.

Also known as: Yellow Ribbon Alliance

Primary location: Penrose