BRAND COMMS - Key Persons
Abigail joined the Faith team in March 2019 after graduating from Leeds Beckett University with a BA (Hons) in journalism. Having spent a work placement at Faith the previous year, Abigail developed a passion for PR and social media so when the opportunity to join the team on a permanent basis arose, she jumped at it. Abigail has worked her way up from account executive and now manages a number of clients delivering content, PR and social media while supporting senior team members on various tasks, from sector research to creating media lists.
Carl Hopkins has close to 40 years' experience in marketing, advertising and branding as well as business ownership. His career began as a junior designer for direct marketing agency JDA and went on to become managing director, before selling the business he had increased turnover from £9.6 million to £19.4 million. Over his career, Carl has been voted the 35th most influential marketer outside of London by readers of The Drum magazine, Man of the Year in 2015 by Network She and Business Person of the Year in 2015 by Brighouse Echo.
Job Titles:
- Account Director
- Associate
After completing a degree in engineering, Gill decided on a different path, accepting a job with an award-winning Manchester-based public relations consultancy. Gill worked with consumer, B2B and lifestyle brands, helping to develop and implement their PR strategies. Her work with Faith PR will see her strengthening and creating long-lasting relationships and implementing strategies for a wide variety of clients.
Lois has over 20 years of graphic design experience across a range of sectors, including technology, training manufacturing, hospitality, retail, charity and service management. She has been working with creative concepts and visual design to tell brand stories since 2009 and supports Faith clients with all their visual storytelling needs. Her portfolio includes brand logo development, artwork and design for print, advertising, packaging, product guides, infographics, web design and much more.
Job Titles:
- Associate
- Social Media Strategist
Lou is the strategic backbone of our social team and is passionate about creating and executing first-class social campaigns across all social media platforms. She ensures content produced is not only engaging and relevant, but also delivers on a strategic level. With an eye for detail and analytics, she ensures that learnings are used to inform future strategies, content planning and recommendations on how we can optimise activity against targets.
With 15-years' experience in marketing and sales, plus a business degree and post graduate Chartered Institute of Marketing qualification, Lou brings a holistic approach and deeper understanding of business to all things marketing.
With over 18 years' marketing communications and events experience, Nicola was a BBC journalist before moving into PR. She worked in London agencies for several years, across consumer and B2B clients, including household brands such as Argos, BT, The Financial Times and Canon. Nicola returned to her native Yorkshire and worked for a variety of high-profile Leeds agencies, focussing on retaining and growing larger consumer brands. Clients included Yorkshire and Clydesdale Banks, npower, Morrisons and Nestlé, and numerous restaurants, shopping centres, and health charities. She was also Press and PR Manager at Opera North. At Faith, Nicola works on several of the agency's key accounts and inputs more broadly into planning and strategy.
Nicole joined the team as the agency's first apprentice, studying Business and Administration at Kirklees College. Following her qualification, she joined the team as full-time as Administration Assistant. Since then, she has gain ed a qualification in bookkeeping and been promoted to Office Manager. Nicole is responsible for providing operational support for all members of the team as well as the daily handling of financial accounts. She is committed to providing a professional and friendly service, while making sure everything runs smoothly behind the scenes.
Job Titles:
- Junior Social Media Executive
Currently undertaking an apprenticeship in digital marketing with Kirklees College, Rhianne was previously a media marketing assistant. After opening a small online business in early 2021, she developed a passion for social media and marketing. Rhianne has a creative eye and greatly enjoys designing content. Eager to learn and enhance her skills further, she is passionate about helping companies grow through social media - something which she is ideally placed to do at Faith, as our social media account executive.
Currently undertaking a Level 4 Higher Apprenticeship in Public Relations with the PRCA, Sam joined our team in early 2023 following the completion of his master's degree in social research at the University of York.
Job Titles:
- Founder
- Founder and Managing Director of Faith PR
Stefanie is the founder and managing director of Faith PR with over 19 years of PR and marketing experience. German-born Stef is a modern languages graduate who fell in love with communications. She started her career in the industry at McCann Erikson Leeds working on behalf of Bentley Motors before beginning a PR role at full-service agency JDA. She set up Faith in 2007 from her kitchen table and has grown the agency to the full team it has today. In recent years, Stef has won several awards for herself as well as Faith PR, including Forward Ladies SME Emerging, Yorkshire Women of Achievement and 42 under 42.
With 14 years of experience in the field of digital PR and SEO, Tom is well-equipped to provide effective SEO techniques and strategies that help businesses who want to grow their online presence and increase their digital footprint.
As part of his role as Head of Digital, Tom implements on-site and off-site link-building strategies and coordinates content, design, paid social media and other digital marketing activities that improve business's search engine rankings, drive more traffic to their website, and ultimately increase their revenue.
A former journalist, Tom is well-equipped to help brands tell their story and navigate the ever-changing and evermore crowded landscape of media and social channels, complicated content formats and customer touchpoints. With experience in both in-house roles, including managing the comms for the Rugby World Cup, and numerous large agencies, Tom has delivered award-winning B2B PR campaigns and has worked on behalf of some of the UK's biggest brands, including Ladbrokes, Asda and Ebuyer.