CONTENT MARKETING CAREERS

CMI was founded by Joe Pulizzi in 2011. Joe, an entrepreneur, speaker, and author on content marketing, believed passionately that there was a better way for brands to market. In 2016, UBM (now Informa) acquired CMI, which continues to promote, teach, and advance that better way... We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling... Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.