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Bend.ai utilizes data science and machine learning to improve attribution modeling. Our dedication to optimizing attribution modeling through technology and human expertise demonstrates our commitment to providing the best possible service to its customers. By continually refining our models, we are able to stay ahead of the curve in the fast-paced world of marketing and attribution modeling... We believe that marketing attribution is the key to success for every marketer. Better attribution models provide better marketing orchestration and, thus, better revenue outcomes... Marketing Attribution, Influencer Tracking, Advanced Analytics and Dashboards Many advertisers use heuristic methods that overlook customer interactions and underestimate smaller channels' contributions. For a more accurate assessment, Channel Attribution utilizes a probabilistic approach that utilizes a k-order Markov representation to identify correlations in customer journey data.