PEG HOSPITALITY GROUP - Key Persons
Job Titles:
- Corporate Marketing Director
With more than 30 years of deep and well-rounded experience in the hospitality and food/beverage industries, Carter Frank brings a comprehensive perspective to PEG Hospitality Group. As Chief Operating Officer, he oversees the day-to-day operations of the group's 25-plus hotels and the corporate teams that service them, while strategically scaling best-in-class processes to meet the needs of the organization's rapid growth.
Having grown up immersed in the hospitality industry and working alongside his parents and grandparents who owned and operated Pearson Enterprises hotels, Carter developed a passion for hotel management early on. After graduating with a finance degree from The University of Utah, Carter successfully built, grew, and managed his own restaurant for several years before deciding to transition back into the growing hospitality management business with his cousin Graydon Pearson.
After becoming COO of what would eventually become PEG Hospitality Group in 2015, Carter played a key role in strategically expanding the company's modest 6-property portfolio by 20 more properties in a matter of 4 short years. With a focus on maximizing performance by refining systems, leveraging technology, evaluating markets, managing revenue, and working with regional managers to execute strategies at the highest levels, Carter continues to build strong partnerships with major brand operators and consistently earns the company prestigious awards like Hilton New Business of the Year.
While Carter finds great satisfaction in seeing properties perform well, his greatest reward resides in helping people grow. "Promoting from within, helping people learn, flourish in new roles, and continue to advance professionally is something I love to see," he says. Those who know and work with Carter say his hands-on, people-centered approach to leadership continues to positively motivate PHG's 900-plus associates today.
Job Titles:
- Regional Director of Sales
Job Titles:
- Corporate Revenue Manager
Shane brings over 15 years in the hospitality industry with skill in revenue management, forecasting, analysis, and budget management, making him a leader among our managers.
Job Titles:
- Chief Executive Officer
- President
With a deep passion for hospitality and rich family history in the hotel industry, Graydon Pearson has nurtured and grown a multi-generational family business into the high-performance hospitality management company that is In-Group Hospitality: A PEG Company is today. As the President of PHG, Graydon's mission is to cultivate a best-in-class hospitality management company by delivering on its foundations core values of inspiration, respect, and diligence. These are demonstrated in his service of team members, guests, and vendors - always with an eye to investor returns and satisfaction.
Graydon spent his entire upbringing and youth honing his guest service skills in a variety of service positions at properties across the Intermountain West. Originally known as Pearson Enterprises, the family business Graydon's father and grandfather built eventually reached an important crossroads when an opportunity emerged to partner with local developers in a joint-venture agreement, and that is now PEG Hospitality Group was born. Today, PHG and its hundreds of employees deliver tremendous value to guests while bringing top-notch management solutions to hotel owners like PEG Companies.
Graydon's 20-plus years handling acquisition, new construction, renovation, and operations with major hotel brands including Hilton Hotels Group, Marriott International, Hyatt Hotels, and Intercontinental Hotels Group has uniquely positioned PHG to execute the highest level of service with a versatile network of partners. Despite attracting national recognition and winning major awards including CCIM 2018 Property Manager of the Year, Graydon finds his greatest fulfillment in inspiring valued team members at IGH's 25-plus properties with opportunities to grow and progress professionally. "At its core, hospitality is about taking care of people," Graydon says. "That has to start internally with our own company, and being able to influence and help others grow their careers is the real reward for me," he says.
Graydon received his BS in Exercise Science from The University of Utah. He also serves on many volunteer and non-profit boards including Utah Valley Convention and Visitors Bureau, PDG Foundation, Utah Valley Tax Advisory Board, and more.
Job Titles:
- Corporate Director of Sales
Jennifer graduated from the University of Utah with a Bachelor's Degree in psychology. While a student, she had always had a job in hospitality, whether it be in the hotel restaurant or at the front desk. After completing her education Jennifer decided to focus on hotel sales and started her career path in Salt Lake City.
Over the past 15 years Jennifer has strategically moved from Sales Manager to Dual Director of Sales, and finally as a Cluster Director of Sales over three prominent hotels in downtown Salt Lake City. With her experience on property she was moved to a Regional Director of Sales overseeing a region of hotels in various markets. Jennifer has been directly involved with several renovations, openings, and hotel conversions. She has experience with convention, resort, and corporate markets.
Jennifer enjoys working with individuals and teams to understand their hotels and markets, and strategies with the hotels to produce optimal sales performance. She believes in consistent, effective, proactive sales and mentors teams with those beliefs. Jennifer and her husband reside in Layton, Utah. They love to travel and always have a trip on the horizon. She is the proud mother of 4 children. Jennifer grew up playing competitive soccer. While she still plays her focus is on her children and developing their skills and talents.
Job Titles:
- Regional Director of Operations
Born in Puerto Rico he followed a family legacy in Hospitality and made it a point at a young age that hospitality would be his career choice. His family moved often, but always to desirable destinations such as Hawaii, Manzanillo Mexico, Key Biscayne, and New Orleans. Joe attended Valley Forge Military Academy for High School and returned back to South Florida for college.
Completing his Bachelors in Hospitality Management from Florida International University he was recruited by Hyatt Hotel and Resorts and entered a management trainee program at the Hyatt O'hare. Shortly afterwards he entered into what would be a 20 year career with Hilton Hotels. His time with Hilton landed him in Jackson Hole, WY where spent ten years as the GM of the Homewood Suites by Hilton. In 2016 Joe joined the In-Group family as the opening GM for the brand new SpringHill Suites by Marriott and in August of 2018 was moved into his current role as Regional Director of Operations.
Joe is a firm believer that is "all about the people" and encourages creativity, community relations and interactions with associates and guests to all his GMs. Joe, along with his wife Amy and daughters Sofia and Vivian reside in Jackson, WY and love to recreate outdoors.
Job Titles:
- Regional Director of Operations