FURTHER - Key Persons

Abbie Dustan

Job Titles:

Member of the Related Staff
Social Media Executive

As an outdoorsy person, Abbie started her marketing career as an apprentice at Eaton Vale Activity Centre. The opportunity gained her an NVQ in marketing (as well as other qualifications in first aid and an NGB instructor) which led her into her next role within digital marketing at Easton College. Despite looking to continue in an active, outdoors role, Abbie found Further to be the best move for her career, citing the company as ‘a fun environment to work in with a welcoming team.' As Further's Social Media Executive, Abbie has extensive knowledge in using social media channels and management tools. From content writing to designing to the organisation, she knows how to achieve the best results from social as well as manage customer service and community needs (including crisis management). Outside of the Further office, Abbie is a big animal lover (especially Donkeys - she has two miniature ones in her garden!), loves camping (but dislikes spiders) and enjoys photography (she doesn't like having her own picture taken though). Abbie's photography skills has gotten three of her photographs published in the national well-being magazine, Happiful.

Adam Read

Job Titles:

Member of the Related Staff
Senior Data Analyst

Adam started his data journey working in Aviva's campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family.

AJ Hill

Job Titles:

Member of the Related Staff
Head of Paid Digital

AJ began his digital career in London at an Independent Trading Desk whilst programmatic advertising and real-time-bidding were in their infancy, helping clients to adopt pioneering techniques and develop strategies that have led to him and teams he has been a part of being awarded with various accolades, including Best Paid Social Campaign and Industry's Choice of Publisher at the Performance Marketing Awards. As a previous Director of Commercial Operations, AJ was responsible for the setup, execution and performance of campaigns for Tier 1 clients and is used to speaking at various events, having been a member of a number of councils and advisory groups at the IAB. Prior to joining the team at Further, AJ performed the role of Director of Strategy at a leading London digital advertising and conversion optimisation technology company.

Alex Cole

Job Titles:

Digital Designer
Member of the Related Staff

Further is delighted to welcome Digital Designer Alex Cole to Further as part of the... After completing a degree in Graphic Design from the University of Derby, Alex joined a small creative agency in Norwich, where he worked for the next eight years. He joined Further in 2017, bringing with him extensive design experience, having worked on a variety of branding, editorial and event projects for B2B and B2C clients. Outside the office, you'll usually find Alex planning his next adventure abroad, playing football, cooking, or down the pub.

Alice Rayner

Job Titles:

Member of the Related Staff
PPC Specialist

After studying for a History degree at the University of East Anglia, Alice found a passion for digital marketing working for an international sportswear company. Outside of work, Alice loves playing rugby, music and drinking gin.

Amie Thurlow

Job Titles:

Outreach Executive

Amie joined Further in February 2020, initially as our Outreach Intern, but was soon offered the full time role of Outreach Executive following successful work across many of our client accounts. Graduating from the University of York with a degree in History, Amie's passion for writing and creative thinking found herself drawn to the world of PR. She started her career at a small boutique PR firm in Norwich where she worked on a wide range of client accounts from lifestyle to finance. Outside of the Further office, Amie enjoys seeing new places, going on long walks and looking after her many house plants.

Andy Lee

Job Titles:

Member of the Related Staff
Senior Account Strategist

Andy has over 25 years' integrated and digital marketing experience across agency and client-side roles; working across a broad range of industries including financial services, automotive and technology (to name a few). Working at senior level, Andy has managed various campaigns for the likes of Aviva, Barclays, Mazda UK and Lotus Cars. From strategic planning to digital acquisitions to retention campaigns, one of Andy's biggest passions is driving results for his clients. As Further's Senior Account Strategist, Andy is responsible for understanding client's objectives and shaping the strategic direction of their digital activity. As someone who thrives on building strong relationships, Andy also plays a major part in new business development, supporting our Joint Managing Director on working with our delivery teams to recommend robust strategic proposals to drive online growth for potential clients. Outside of the Further office, Andy is a big sports fan (more of a spectator than participator nowadays), particularly rugby and football and enjoys cooking new recipes for his family (with an accompanying glass of wine in hand). He also loves to exercise, regularly hitting the gym and running.

Austeja Hopkins

Job Titles:

Member of the Related Staff
Project Administrator

Austeja has a passion for planning - it fulfils her need for putting things right when they are chaotic and disorderly. She is an event and festival management graduate who has worked in roles involving event organisation, creating work-packs and schedules, and project management. She is an animal-lover (she has a cat named ‘Clive') and a keen amateur piano player. Austeja can be found most weekends gardening or doing DIY.

Ben Allen

Job Titles:

Marketing Executive
Member of the Related Staff

Ben's marketing career started when he began designing store layouts and poster displays whilst working in retail. After graduating with a degree in Media and Communications, he returned to marketing and has worked for a number of in-house Norfolk-based businesses across ecommerce, events and retail industries (including intu Chapelfield and Nielsen Brandbank). Despite working for large organisations, Ben has always wanted to progress into agency work. A marketing ‘all-rounder', Ben has worked across all areas, developing his skills and knowledge-base; from digital to creative to strategy-building to events, you name it, he's done it. As Marketing Executive for the agency, Ben will be using his skills and experience to ensure Further remains the go-to agency for clients, whilst building relationships with businesses and sharing best practices with the team. A career highlight has been organising a large-scale event where he managed to bag Radio 1's Scott Mills as the host and DJ for the night. Outside of the Further office Ben enjoys spending time with his family, watching live music and comedy, a good country pub, and exploring new places.

Carly Stanforth

Job Titles:

Member of the Related Staff
Office Manager

Further is delighted to welcome Carly Stanforth as Office Manager. Here is Carly in her... Before Carly walked into her perfect role here at Further, she worked in sales and customer service, mainly within the recruitment sector. The epitome of a ‘people person', Carly's work embodies all aspects of what she loves - she thrives on the HR and PA aspects of her role. Bubbly, excitable and downright hilarious, Carly maintains her upbeat personality with yoga, netball and exploring the world.

Clare Sandall

Job Titles:

Office Manager

Before joining Further, Clare worked within the banking & finance sector for big names including HSBC and Virgin Money. She also has marketing experience working for a large accounting organisation. More recently she worked within the Higher Education sector, but decided it was too slow a pace, leading her into the role of Office Manager. As someone who enjoys helping others to find a solution and being the ‘go to' person, her role at Further is certain to keep her on her toes. With good organisational, multitasking and interpersonal skills, Clare ensures everything remains in working order amongst the business. Clare is always up for a challenge, with some of her greatest achievements including completing a 26 mile walk for Macmillan cancer and running 150 miles for Mind during May 2020. Physical exercise including running and cycling is something she enjoys during her spare time, particularly around our beautiful city of Norwich (though you'll catch her grabbing a good cup of coffee along the way). Clare has challenged herself to one day learn to play the drums too.

Dan Coman

Job Titles:

Head of Operations
Member of the Related Staff

If the company were an engine, Dan would be the chief engineer: ensuring it runs smoothly and efficiently, while tweaking systems for optimum performance. He oversees the processes that manage the work in the agency, from revenue tracking and new business onboarding to internal quality control and editorial roles.

David Biggins

Job Titles:

Member of the Related Staff
Account Strategist
Creative Marketing Strategist

David is a creative marketing strategist with over eight years' experience and has worked on several award-winning social media campaigns. He has more hobbies than time and can often be found writing short stories, digging in his allotment, training for a swimming challenge or travelling the world to watch a Formula One or Formula E race. Before discovering digital marketing, David explored his passion for film by studying Film and English at the University of East Anglia and presenting a film radio programme for local community radio in Norfolk (and he's even appeared in a Guy Ritchie film as an extra!).

Emily Cuthell

Job Titles:

Data Analyst
Member of the Related Staff

After graduating from the University of East Anglia, Emily discovered a passion for data analysis working in the finance industry. She has a tax and accounting background and is setting out on a journey to apply her unique skill set in the marketing world. In her spare time, Emily enjoys baking cakes, watching live music and exploring the Norfolk coast with her crazy cockapoo, Stanley.

Floor Jansen

Job Titles:

Member of the Related Staff
Account Strategist

Floor Jansen is the rock of Account Strategy, supporting the team across key client accounts. Her agile style of working and energy for digital is obvious in the standard of work delivered. She built up her skills and knowledge in digital at UK startup SupaPass she thrived in the creative and dynamic environment, working with both developers and commercial teams to always deliver the best outcomes for their clients. Transferring these skills to the Further team Floor is an asset to the agency and to her clients. When she isn't working, she can often be found unicycling or hanging from a trapeze at the circus.

Hayley Hoggarth

Job Titles:

Member of the Related Staff
PPC Executive

Whilst studying for a degree in Journalism, Hayley developed a passion for digital marketing. Building up the marketing department at local giftware company, Lisa Angel, Hayley turned her attention to SEO and paid ads. It was here that Hayley was keen to expand her marketing skills into PPC. Joining Further as our PPC Executive, Hayley brings with her a strong desire to learn and grow within the agency. She enjoys working with like-minded people and is focused on getting the best results for our clients. Her skill set includes social media, email marketing and google analytics. She is also google ads certified.

Helen Brooks

Job Titles:

Member of the Related Staff
Production Manager

Helen kicked off her career in NHS communications before joining the editorial team for a global parenting brand. She's a master at multitasking, having completed a postgraduate diploma in public relations in the same year as having a baby! Helen has an aptitude for planning and organisation, but she thrives on creativity and innovation… and chocolate. Further is happy to welcome Helen Brooks to the Content Marketing team in the new...

James Gill

Job Titles:

Member of the Related Staff
Head of Content Marketing

"I love how much data and insight Further can gather to inform content decisions," says Gill. "Data helps us target, and creative ideas ensure campaigns perform." Gill creates data-led content strategies to increase reach and engagement to grow audiences - "It's where data fuels creativity." With 15 years of experience of content creation on- and offline (including many at one of London's largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how, where and when we communicate and Gill is a keen innovator, always exploring new ways of delivering and promoting awesome content. His skills and knowledge cover content strategy, the full editorial gamut, creative direction, broadcast and social media.

Jay McLelland-Player

Job Titles:

Member of the Related Staff
Account Strategist

Jay is a multidisciplinary marketer, with a background in experiential and integrated campaigns for global brands. Working with digital agencies for over 8 years, he brings a passion for user experience, insight and data to the Account Strategy team at Further. Outside of work, he's studying part-time towards an MBA and is one of Norfolk's most average runners.

Kate Barham

Job Titles:

Member of the Related Staff
Head of Account Strategy

Kate's background in marketing communications goes back more than ten years and half way round the world. Having visited London from Australia to work in marketing (at JWT) between 2011-13, she emigrated in 2016. At home Kate had worked for some of the biggest Antipodean brands, including legendary beer Victoria Bitter (VB) and the Victoria tourist board - for whom she was Account Director. (Kate says her proudest moment was seeing the TV campaign they did with the RSL (Returned and Services League of Australia) to mark 100 years since Gallipoli - "That was very special".

Lauren Nicol

Job Titles:

Junior Account Strategist

Lauren initially joined Further for a six-week internship in 2019 whilst studying for a degree in Marketing Management. Impressing the team, she was soon welcomed back into a full-time position as a Junior Account Strategist in 2020. One of Lauren's greatest achievements is achieving the amazing result of a first-class honour in her degree. Some of Lauren's skills include excellent communication, being highly organised, having great enthusiasm and being a quick-learner - all of which helps make her a perfect fit for our Account Strategy department. Outside of the Further office you will see Lauren enjoying a spot of brunch (with the possible accompaniment of an Aperol Spritz) and travelling the world. As a jet-setter, Lauren's desired destination is somewhere hot and somewhere that hosts good food. She is also a podcast listener, citing That Peter Crouch podcast as a personal favourite.

Lou Roberts

Job Titles:

Joint Managing Director
Member of the Related Staff

For more than 10 years, Lou has always strived to deliver best-in-class client services - an area in which Further is ranked among the UK's best by the RAR. Living by the ‘trust triangle' (develop relationships that builds trust which leads to great work which builds relationships), she is the client's champion within the agency. Lou is Chartered Institute of Marketing-qualified and works closely with clients to deliver definable, actionable methods and measurable, effective work. A key part of her role is ongoing consultancy to help clients achieve more.

Louise Smith

Job Titles:

Account Strategist

Louise has over 20 years' experience within agency account management; building close relationships with clients, marketing teams and stakeholders. Her diverse skillset and breadth of experience comes from working with multiple B2B and B2C clients within the automotive industry including Vauxhall Motors. Prior to her role as Account Strategist at Further, Louise worked with another Norwich-based agency, TRO which saw her manage a large portfolio of national projects and product launches. From budget to performance management, Louise's organisation, excellent communication and target-driven approach makes her the perfect fit for our account strategy team. She also claims to have an unhealthy love of spreadsheets (which we say isn't a bad thing!). Two of Louise's greatest achievements are working with the team launching the new MINI to the UK-Market and conquering her fear of heights to join her family on a skiing holiday. Two of her biggest dislikes include bananas and untidiness (again, never a bad thing). Outside of the office, Louise enjoys baking, singing (badly) and winding down in front of the fire with a glass of wine and a good book, accompanied by her much-loved cats!

Mark Hannant

Job Titles:

Member of the Related Staff
Senior SEO Consultant
SEO Consultant of Almost Eight Years, Is Embarking on a Project to.

Mark's talent for art evolved to web design before he moved into the addictive, fast-paced world of SEO. He is Further's veteran SEO Consultant, having served us for more than eight years. He's worked with a range of competitive industries and sectors, from small businesses to companies in the Fortune 500 (in the top 50, no less.) Most recently, Mark has developed Further's digital marketing graduate training scheme. Outside work, his passions include skateboarding, bouldering, gaming and exploring the world's cultural delights. Mark Hannant, Further's SEO Consultant of almost eight years, is embarking on a project to...

Matthew Eastaugh

Job Titles:

Member of the Related Staff
Senior Performance Analyst

Matthew has been analysing websites and data for over a decade, first in the world of regional media and, since 2013, here at Further. He now applies his breadth of knowledge and eye for detail as our resident conversion rate optimisation (CRO) expert. When he isn't seeking ways to improve returns on our clients' sites, you can find him reading, attempting photography, or generally being rubbish at videogames.

Michael Curtis

Job Titles:

Member of the Related Staff
Head of SEO

Mike is a 12-year SEO veteran and ‘agency lifer', working primarily in London for a variety of national and global brands across a variety of both consumer and B2B industries. A self-proclaimed geek, he is especially drawn to the meeting of creativity and technology and has spent much of his career providing technical SEO consultation across some of the largest sites on the web. He is additionally a programmer, often crafting new tools and is especially keen on exploring the practical applications of new technologies like Machine Learning for marketing. In his spare time, he is a big stand-up comedy fan and once spent a year inflicting bad jokes on unfortunate people who stumbled into rooms above pubs across London, as well as a keen traveller, gamer, film geek and very, very occasional weightlifter.

Michael Curzon-Berners

Job Titles:

Member of the Related Staff
SEO Consultant

Michael has spent the past two years working in-house across the digital marketing mix, from content development to pay-per-click. As a keen programmer and web developer, he joins Further to delve deeper into the mystical world of technical SEO. In his free time, you can find him rebuilding classic 2D games and accompanying 8-bit jingles, or just relaxing to Shostakovich.