PROSEK PARTNERS - Key Persons

Abby Rex-Groves - SVP

Job Titles:

Senior Vice President
Senior Vice President / New York

Abby Rex-Groves is a Senior Vice President at Prosek Partners, specializing in building strategic communications programs for leading traditional and alternative asset managers. Since joining Prosek Partners in 2014, Abby has worked with top firms in the private markets space to elevate and insulate their brands in a way that positively impacts their commercial objectives. Coupled with her deep private markets expertise, Abby has a track record of building and executing on thought leadership plans for C-Suite executives that establish them in conversations most relevant to their stakeholders. This includes developing messaging and talk tracks, media training, counsel on social and digital profiles as well as securing and managing high-profile media opportunities, speaking events and awards. She also has experience providing careful strategy around client crises and navigating sensitive media situations. Abby is a New Jersey native and graduated from The Pennsylvania State University, where she received a Bachelor of Arts degree in Public Relations, as well as a minor in Business and Liberal Arts.

Aidan O'Connor - SVP

Job Titles:

Senior Vice President
Senior Vice President / New York

With over a decade's experience in strategic communications and reputation management, Aidan helps market-leading businesses across asset management, professional sports and entertainment develop and execute brand strategies that generate bottom-line impact. As a Senior Vice President at Prosek Partners, Aidan co-founded and scaled the company's Sports Business practice. There, he works with investors, owners, and operators, helping them refine corporate narratives, engage key audiences, create compelling content, optimize public positioning, and navigate crises. Aidan's insights have been published in Sportico, Sports Business Journal, AdAge, and PRWeek. He has served as a strategic advisor to various sports, media and entertainment companies including Zone7, UFC and KASAI Elite Grappling Championships. Before moving to the United States, Aidan was a consultant at Chime Communications' real estate and government policy practice in London. Aidan holds an MBA from Quantic School of Business & Technology and a BA from the University of Nottingham.

Aiden Woglom - Managing Director

Job Titles:

Managing Director
Managing Director / Los Angeles

Aiden Woglom is a Managing Director at Prosek Partners, where he supports clients through multi-stakeholder communications programs in event-driven, financial and crisis situations. He has extensive special situations experience, having advised companies around M&A, shareholder activism, proxy contests, litigation, crisis communications and IPOs/spin-offs. Aiden's engagements include advising Fiserv in its $22 billion acquisition of First Data, FMC Technology in its $13 billion merger with Technip, American Tower in its $10 billion acquisition of CoreSite, Tech Data in its $6 billion sale to Apollo and subsequent $7.2 billion merger with SYNNEX, and Latch in its $1.6 billion listing on the Nasdaq through a SPAC transaction with Tishman Speyer Properties, among others. In addition, he has provided long-term investor and public relations support to a range of large- to mid-cap clients, including Bath & Body Works, Host Hotels & Resorts, Motorola Solutions, Oshkosh Corporation and Verizon. Prior to joining Prosek, Aiden was a Director at Joele Frank Wilkinson Brimmer Katcher. He began his career at FGS Global, where he worked in the firm's U.S. Capital Markets and Transactions Practice. He graduated from the University of Southern California with a B.A. in Creative Writing.

Alex Jorgensen

Job Titles:

Investor
Managing Director, Head of Investor Relations / New York

Alex Jorgensen leads Prosek's investor relations advisory practice, bringing diversified investor relations and corporate communications experience spanning the financial services, media and entertainment, technology, healthcare and life sciences industries. Alex has advised on over 35 go-to-market transactions across IPOs, Spins, SPACs and traditional M&A. In 2020, Alex was named to the National Investor Relations Institute's 40-Under-40 list recognizing impactful IR professionals, and he currently sits on the committee of its New York NextGen chapter. A seasoned consultant, Alex previously served in foundational roles at Ellipsis and Edelman's Financial Communications and Capital Markets group as part of their growing investor relations teams. For both firms, he developed and executed investor relations programs and advised on IPO, SPAC, M&A, executive transition, and shareholder activism defense engagements. Alex began his financial communications career in ESG, working with Temasek Management Services, Stewardship Asia Centre, the Singapore Exchange (SGX), and the Monetary Authority of Singapore (MAS) to develop the inaugural stewardship code for institutional investors in the market. Alex earned two master's degrees from Syracuse University - an MS in Public Relations and an MA in International Relations. Both programs are top ranked in the United States. Additionally, Alex holds a BS in Corporate Finance from St. John Fisher College in Rochester, NY.

Alexis Donofrio - SVP

Job Titles:

Senior Vice President
Senior Vice President / New York

Alexis Donofrio is a Senior Vice President at Prosek Partners specializing in B2C financial services, with expertise in wealth management, personal finance, and banking. As a Senior Vice President, she is responsible for the creation and implementation of strategic communications plans; this includes media relations and thought leadership execution, CEO and executive visibility, content creation and day-to-day strategic counsel and account management. Alexis leverages her strong network of media contacts - particularly within the wealth management and personal finance space - to deliver high impact media placements. Prior to Prosek, Alexis worked on financial and professional services clients at The Bliss Group (formerly Bliss Integrated Communication) including Fidelity Investments and BDO. She graduated magna cum laude from The College of New Jersey, where she received a Bachelor of Arts in Public Communication and minored in Professional Writing.

Andy Merrill

Job Titles:

Partner
Partner / New York

Andy Merrill brings nearly 20 years of strategic financial communications experience to Prosek, with a focus on transaction communications and issues and crisis management working with some of the world's leading corporations. Prior to joining Prosek, Mr. Merrill was a Senior Managing Director at Teneo, a global strategic consultancy where he counseled CEO's and boards of directors in the areas of corporate strategy, business operations, media and investor relations, corporate and executive reputation management, transaction communications and other special situations. Prior to Teneo, Mr. Merrill was the US Chief Executive Officer of Finsbury, a financial communications firm based in London. Mr. Merrill led the successful build out of Finsbury's US office focusing on domestic and cross-border transaction communications, financial media and investor relations, shareholder activism approach and defense, and crisis communications. Mr. Merrill led the ultimate merger of Finsbury's US office with Robinson Lehrer Montgomery. Prior to Finsbury, Mr. Merrill led Edelman's thirty-person global financial communications practice, which he joined from Abernathy MacGregor, a strategic financial communications consultancy where he was a partner and Managing Director. Prior to Abernathy Mr. Merrill was in finance, serving as an investment banker at UBS and as both a senior commercial banker and the head of investor relations for The Bank of New York. Mr. Merrill is a graduate of Trinity College in Hartford, Connecticut and has an MBA in finance from Columbia University in New York. He is Chairman of the Board of the Stamford Hospital Foundation in Stamford, Connecticut and a Member of the Board of Directors of USRowing and the Boards of Trustees of the USRowing Foundation and Row New York.

Anne Swan

Job Titles:

Chief Creative Officer / New York

Anne Swan knows design, branding and the power of simplicity. Before joining Prosek Partners, Anne was Chief Creative Officer/Partner at Dear Future. Prior to that, she spent 12 years as the Executive Creative Director for Siegel+Gale - one of the largest and most respected branding firms in the world. Anne has led and built relationships with scores of clients including Hewlett Packard Enterprise, CVS Health, Aramco, The New School, DXC Technologies, Micron, Quibi, Hudson Group, The Philips Academy of Newark, AARP, Kahn Lucas, Florida State University and American Express helping them succeed by leveraging simplicity to activate customers and employees alike. A prominent figure in the industry, Anne has led global branding programs in virtually every sector and has received international recognition for her work. She has been quoted by media regarding branding and design issues and has spoken at conferences on topics ranging from the influence of brand on talent, to how brands need to adapt to today's fast paced environment and why simpler experiences matter. Her work has been recognized by AIGA, Fast Company, Drum B2B Brave Awards, Rebrand 100, Clio Awards, and Transform. She currently serves on the board of Rutgers University Design Thinking and The ANA Marketing Association.

Beatrice Broderick

Job Titles:

Managing Director / Boston

Bea Broderick has spent nearly 15 years in communications, working for clients across industries including technology, financial and professional services. She joined Prosek Partners in 2011 and currently advises private and public companies on strategic communications, including financial and corporate public relations, reputation management, internal talent communications and leadership visibility. Bea is also responsible for the talent management and growth of Prosek's Boston office. Bea has extensive experience developing integrated creative campaigns to enhance brand equity, influence reputation and support revenue generation. In addition to brand building, she also provides counsel to clients across a variety of sensitive matters and special situations. Prior to joining Prosek Partners, she was an Account Supervisor at RLM Public Relations in New York and began her communications career at MRB Public Relations in New Jersey. She received her B.A. with honors in Public Relations and Journalism from Monmouth University in West Long Branch, New Jersey.

Beth Leri

Job Titles:

Managing Director / London

Beth has over 15 years of experience in developing integrated communications strategies for financial services, B2B, technology and professional services clients in the UK, US and internationally. She joined Prosek in 2012 and advises clients on strategic communications, reputation management, executive visibility and internal communications. She currently oversees Prosek's London office and is responsible for talent management and growth of the team, along with cultivating and managing relationships with the firm's international agency network. Beth has extensive experience in developing integrated campaigns to enhance brand equity, influence reputation and support revenue generation. In addition to brand building, she also provides counsel to clients across a variety of sensitive matters and special situations. Prior to joining Prosek, she led the financial services practice at Spring O'Brien, and also worked at Intermarket Communications where she worked with a range of global organizations. Beth received the Gramercy Institute's Award as a ‘Rising Star in Financial Marketing.' She holds a B.A. in Communications and Business from Penn State University.

Brian H. Schaffer

Job Titles:

Partner
Partner / New York

Brian Schaffer has over two decades of experience providing strategic corporate, transaction, crisis and investor communications counsel to senior management teams and boards of directors. He has helped position numerous M&A transactions, hostile takeover attempts, proxy contests, corporate and sovereign restructurings, bankruptcies, divestitures and IPOs, all in agency and internal roles. Brian possesses considerable experience in the financial services sector, assisting senior management teams with M&A, corporate and crisis communications, and reputation management. Select clients include Aurelius Capital Management, Canyon Partners, D.E. Shaw, Elliott Management, Franklin Templeton, Nuveen, Silicon Valley Bank, and Vista Equity Partners, among others. Prior to joining Prosek Partners, Brian was Director of Investor Relations at ntl, Inc. (NASDAQ: NTLI). He was also Vice President of Investor Relations at Brainerd Communicators. Brian started his career at Morgen-Walke Associates after graduating with Honors from the University of Delaware.

Bryan Darrow

Job Titles:

Managing Director / New York

Bryan Darrow has more than 15 years of experience providing strategic counsel to clients in a range of areas, including corporate positioning and reputation management, mergers and acquisitions and crisis communications. Bryan also has significant experience leading media relations and thought leadership campaigns for clients in the financial space. Prior to joining Prosek, Bryan spent six years at Brunswick Group, working to shape the corporate stories of several major financial institutions, including Santander Holdings USA, Wells Fargo, Moody's, U.S. Bank, Fidelity and BNY Mellon. He also has significant M&A experience ranging from large public announcements to smaller private equity transactions. Prior to Brunswick, Bryan spent six years at Joele Frank, most recently as their Director of Media Relations, where he focused heavily on private equity communications, including with L Catterton, Warburg Pincus, Paine Schwartz Partners and Aurora Capital. He also worked briefly for Extreme Reach, a leading provider of TV and digital video advertising solutions. Bryan attended Cornell University and graduated cum laude with a Bachelor of Science in Industrial and Labor Relations.

Carleton English - SVP

Job Titles:

Senior Vice President
Senior Vice President / New York & London

Carleton is a Senior Vice President at Prosek. Prior to joining Prosek in 2024, she spent a decade working as a financial journalist in New York appearing on television, print, and online. Her most recent role was at Barron's, where she covered hedge funds and the big banks. She was also a panelist and fill-in anchor for the Barron's Roundtable, airing weekly on Fox Business. During her time at Barron's she covered the economic impacts of the coronavirus pandemic and the upheaval in the banking sector during the spring of 2023. She regularly interviewed executives from the nation's largest banks and asset managers. Before joining Barron's she was the hedge fund reporter for the New York Post, where she routinely broke news on activist situations and key players in the hedge fund industry. She credits her time at the Post for honing her skills for finding what makes a great story. Carleton has also worked for TheStreet and CNBC. During her career in journalism, Carleton frequently moderated panels during Barron's live events as well as at the SALT Conference and the iConnections Global Alts Conference. Journalism wasn't always Carleton's career. She worked as a credit and pricing analyst with LEAF Financial in her native Philadelphia. Three thousand miles later, she found her passion for financial education when she started working for Laird Norton Tyee in Seattle (now Laird Norton Wetherby) as a Client Service Associate. In addition to assisting high-net-worth families with their financial planning needs, Carleton also developed a financial literacy curriculum for Laird Norton clients that was also used in Seattle public schools. Carleton is a graduate of George Washington University, where she studied International Affairs and Anthropology and spent a semester in Buenos Aires.

Caroline Gibson

Job Titles:

Partner
Member of the Arthur Page Society 's Page Up
Partner / Fairfield

Caroline Gibson is an experienced financial, consumer and professional services PR practitioner with 20 years' experience working for some of the world's largest financial organizations. Prior to joining Prosek, she worked for The Royal Bank of Scotland Group in London as a media relations manager. She was responsible for promoting the NatWest brand, one of the UK's largest banks, and regularly acted as a company spokesperson in the media on major issues. She has also held PR and brand management positions with HSBC and Red Bull. Since joining Prosek, she has led both financial services and professional services accounts and specializes in building the profile of firms that have a transatlantic or global presence. Caroline is an active member of the Arthur Page Society's Page Up organization, where she serves as Chair of the board. She is also a board trustee for the Institute of PR. In 2013, Caroline was selected as one of PR Week's 40 Under 40. Caroline graduated from Leeds Metropolitan University in the UK with a B.A. in Event Management and has an M.A. in Corporate Communications from Sheffield Hallam University. She is also a Co-Lecturer on Georgetown University's Masters in Global Strategic Communications.

Clare Burrows - SVP

Job Titles:

Senior Vice President
Senior Vice President / New York

Clare is a Senior Vice President at Prosek and has spent over a decade working in international media and communications roles specializing in private markets. She provides strategic communications and media relations counsel to clients across a variety of sectors, including their brand building, executive visibility, M&A, fundraising and change management initiatives. Before Prosek, Clare led corporate communications and branding in the Americas at leading alternative investment manager Oaktree Capital Management, where she focused on media relations, speaking engagements and corporate engagement. Clare also led public relations in the US at global private markets firm Partners Group, having spent the first part of her career as a reporter and producer at PEI Group. Clare has interviewed top leaders in the private equity, credit, real estate, and infrastructure asset classes, in addition to covering M&A, fundraising, ESG and regulatory trends across Asia Pacific, Europe and the Americas. Clare has specialized communications expertise in private equity, private credit, investor relations, Environmental, Social & Governance issues, and Diversity & Inclusion. She earned her MSc in Organizational Psychology from City University of London and her BA in English Literature, Politics and Spanish from the University of Newcastle.