THEOBSERVATORYNY.COM

In the continuum of time and civilization, it wasn't that long ago that television came along and opened a window for everyone to far-flung corners of the globe. Suddenly, new and exciting ideas came along every day. All a company had to do was hitch themselves to one of those ideas, create a clever television commercial, and a phenomenon was born... Today, all that has changed. The very communication that created all the excitement has dulled our senses. We feel like we've seen and heard it all. Globalization has led to a global sameness. Companies are clawing and scraping, trying to differentiate themselves.