UC MBA - Key Persons
Dr Elsamari Botha is the MBA Director at the University of Canterbury, New Zealand, and teaches Digital Transformation and Technology Preparedness in the UC MBA programme. She is also an extraordinary associate professor at the University of Stellenbosch Business School, South Africa. She attained her PhD in Industrial Economics and Management at KTH Royal Institute of Technology, Stockholm, Sweden. With 15 years of consulting experience, as well as starting an EdTech platform, Elsamari's research focuses on the adoption and monetization of new technologies in organisations, online consumer behaviour, and digital strategy development. Elsamari has published in leading international journals such as Industrial Marketing Management, Journal of Business Research, Business Horizons, the Journal of Retailing and Consumer Services, and Public Relations Review.
Job Titles:
- Teacher / Director of the Centre for Entrepreneurship
I believe in the mission of continuing the journey and want to lend a hand to make this happen.
One of the greatest parts of doing the UC MBA was getting to know so many interesting and diverse people. An active MBA Grad Association keeps this alive and I am keen to help ensure there are ongoing opportunities for all of us to keep on learning, meeting new people and staying in touch with friends.
My research interests centre around teaching and assessment in economics. Do different types of assessments measure different things? Do different types of students perform better or worse in different types of assessments? I am also interested in what we actually achieve in principles of economics classes. Are we creating economically literate people or just people who can pass the exam?