CROP ADVISORS - Key Persons


Anna Dunford

Job Titles:
  • Technical Buyer / Trainee Agronomist
Anna has recently graduated from the University of Bath with a degree in Biology. She works closely with Emma on agrochemical purchasing, liaising with merchants, manufacturers, and members to ensure the continuity of supply and efficient deliveries. Anna is also training in agronomy and hopes to be qualified by next year. Aside from work, Anna is a keen horse rider and enjoys running.

Emma Martin - Managing Director

Job Titles:
  • Managing Director
Emma started her career at Berks Bucks & Oxon Farmers in 1989 working in the seed and agrochemical departments. After gaining BASIS in 1992 she moved to Hampshire Arable Systems as an independent agronomist in 1993. During this time she took on the role of Arable Business Manager running the buying for the newly formed Crop Advisors group. Emma & Howard bought the company from the previous owner in 2009.

Geoff Cook

Job Titles:
  • Office Manager & Fertiliser Buyer
Geoff studied accountancy at Oxford Polytechnic in 1987, moving to a local accountancy practice and then into consumer and commercial finance until he joined Crop Advisors in 2009. He works alongside Emma on fertiliser purchasing, member account administration and computer systems.

Howard Nason

Job Titles:
  • Director
Howard studied Agriculture and Rural Resource Management at Seale-Hayne Agricultural College working on farm and in the forestry industry before joining Crop Advisors in the Spring of 2000. He oversees the day to day purchasing particularly on Seed and Agrochemical buying. Howard is also BASIS & FACTS trained and field walks for Hampshire Arable Systems.

Jenny Ensor

Job Titles:
  • Accounts & Administrator
Jenny joined Crop Advisors in 2019 in the role of accounts and administration. A fully qualified member of the AAT, Jenny handles the company's bookkeeping and has gained accounting experience in a variety of industries. Alongside looking after her two children, Jenny has taught herself to play the ukulele.

Lucy Bailey

Job Titles:
  • Customer Service Administrator
Lucy joined Crop Advisors in 2021, in the role of Customer Service Administrator in charge of placing client orders for all commodities. Lucy works closely with Howard on seed purchasing, ensuring a full complement of available varieties and quotes are gathered, in order to offer a wide range of options for our members. Outside of work, Lucy is a key member of Young Farmers and enjoys helping out on the family livestock farm.