JF FINANCIAL - Key Persons


John Falcon

Job Titles:
  • Accountant
  • Head
  • Founder & Chief Accountant ) [Bromley, South London / Kent]
"Hi there. I'm John. I'm a Qualified Chartered Management Accountant (CIMA) and the chief accountant at JF Financial. I worked in business as an accountant for over 15 years, and held senior board level roles for companies in the media, technology and leisure industries. I also worked in companies ranging from start-ups to well-established £100m turnover businesses. I became un-inspired with the corporate life and decided I wanted to be my own boss, which resulted in me starting my own accounting practice, JF Financial, with a focus on small businesses, freelancers and contractors.

Rob Murphy

Job Titles:
  • Senior Partner
"I'm Rob. I've worked in various sized accountancy practices for over 17 years - ranging from a top 5 company to a boutique firm focused on tax-planning for owner-managed businesses.

Shelley Falcon

Job Titles:
  • Management Accountant
"I'm Shelley. Before joining JF Financial, I worked with Addison Lee for 4 years and then went on to spend 10 years as a management accountant in the insurance industry.