PUBLIC LABEL

At Public Label, our mission is to help brands recognize and align with consumer's motivations and cultural movements and understand what compels them to make the choices they do. We identify and harness cultural trends by tapping into what people already believe in to build stronger brand affinity and loyalty, which results in actions that drive conversion, which ultimately leads to brand growth... Sustainable growth is a good thing. For many brands, it's a unicorn, something that only lives in some fantastical happy place. For our clients, it's pretty real. That's because we don't just deliver creative messaging willy nilly. We know how to tap into a deeper understanding of today's cultures. We can deliver creative messaging that's more relevant to whatever is happening right now, in the right groups, at the right moment. We call it hacking cultures. And it's changing everything for our clients' brands... Public Label's EVP Brand Strategy and Commercialization, Calhoun will oversee..

Primary location: Boulder United States