INSPIRE ME - Key Persons


Andrea Callanan

Job Titles:
  • Founder & Inspirational Diva / Entrepreneur, Voice, Mindset & Business Coach, Andrea Callanan Is Passionate about Helping People and Business Find Their Confidence and Their Voice
Over the past 25 years, she has helped tens of thousands start and grow businesses, become singers, speakers and leaders.

Cat Southall

Cat Southall's professional vocal career has spanned several decades, working in all genres of Music. Cat spent 12 years fronting popular rock band Sal, gigging and touring nationally and internationally sharing stages with Saxon, Dodgy, Ocean Colour Scene. Cat has also worked as a session artist backing name bands such as ‘Gun', ‘John Cale', ‘Catatonia' and ‘Tom Jones', she joined forces with local legends The Manic Street Preachers, arranging and performing gospel vocals on their hit album ‘Postcards from a Young Man', which also led to Cat performing with the band on the legendary ‘Later With Jools Holland' show and Strictly Come Dancing where she worked with Dave Arch and the Strictly Come Dancing band.

Catherine Demaid

Job Titles:
  • Independent Business Consultant
  • People and Infinite Possibilities Partner
Catherine has over 25 years experience in the learning & development and business consultancy sectors working across a spectrum of complex organisational structures. She's an energetic, ambitious and agile Leadership, Management and Executive Coaching professional with excellent strategic, transformation and organisational effectiveness expertise proven when leading business strategy and driving change. A Member of The Chartered Institute of Personnel and Development, Catherine Demaid also holds Membership status with The Institute of Leadership and Management is a qualified NLP Practitioner and qualified leadership coach. Catherine is a proactive, collaborative and engaging leader with deep business knowledge, and an outstanding track record leading diverse multi-functional teams to deliver solutions to complex business problems.

Chloe Cooke

Job Titles:
  • Director of Superchoir and Head of Innovation
Chloe has been bringing her sparkle to Inspire Me since 2015 and her passion for bringing out the best in people is evident. At just 27 years of age, Chloe already has 17 years of music experience under her belt having secured a record deal at the tender age of 10. Chloe has been bringing her sparkle to Inspire Me since 2015 and her passion for bringing out the best in people is evident. We are extremely lucky to have her on the team! Chloe account manages and facilitates weekly choir sessions for our longest-standing client of 10 years, Admiral Insurance. She loves working with Admiral and enjoys conducting the workplace choir at many high-profile events including Pride Cymru, the Autumn Internationals Principality Stadium rugby matches and at Admiral's annual SGM which is held at the Motorpoint Arena in Cardiff! Chloe is the session vocalist on the Inspire Me arrangements and takes part in multiple recording sessions each year. Not only is Chloe a phenomenal singer but she's also a song writer who regularly performs with her band ‘Late Night Picture'.

Emily Tonks

Job Titles:
  • Director of Superchoir and Head of Music
Emily is a Choir Motivator and Account Manager for four of our clients! She says, ‘It's amazing getting to know all the choristers and seeing them grow in confidence from week to week'. Emily is a classically trained singer, who obtained all of her singing grades by the age of fifteen, which is no mean feat! She uses her incredible musical ability and passion for people to drive some of our biggest customers and to ensure a healthy ROI on our engagement programmes.

Helen Corsi-Cadmore

Job Titles:
  • Growth and Leadership Guru

Rose Baker

Job Titles:
  • Apprentice Digital Communications Support Flower
Rose started at Inspire Me in 2019 as a student intern, but her hard work and dedication landed her a permanent position in the team. Having graduated in 2020 from Cardiff University with a 2:1 in Journalism, Communications and Politics, Rose is no stranger to online communications and marketing! She has over two years experience managing and maintaining social media for Cardiff University's A Cappella Society, so getting involved with Superchoir's social media was a perfect fit. In addition, she also volunteered to maintain social media for two LGBTQ+ organisations for a few months; Queer Culture Club and Lesflicks. Rose is an innovative thinker, always keen to try new ways to attract an audience to whatever she may be marketing. She has designed four filters for Inspire Me, one of which has reached over 10,000 impressions on Instagram. Rose is a passionate performer, having co-founded an A Cappella group in Cardiff. She also recently started a podcast, and reached 40 downloads in the first week! Rose loves communicating with members of Superchoir and always looks forward to tech support sessions with them!