STEVE MARSHALL GROUP - Key Persons


Amy Wright

Job Titles:
  • Executive Assistant
Amy loves a challenge and learning something new each day, which makes her the perfect Executive Assistant of the Steve Marshall Group. Amy, her husband Michael, and adult sons call Campbell River home. Amy keeps active as the Vice President of the Upper Island Counselling Society, and loves to be doing anything outside and near the ocean. From long weekend trips around Vancouver Island to walks on the beach or a good bonfire, Amy loves spending time exploring near and far.

Aron Welsh

Born in Nanaimo, Aron's family moved to Campbell River where he graduated Carihi Secondary School and has never wanted to leave. Aron has over 2 decades in the automotive business, and he is President of Pacific Nations Auto Sales. Aron's charisma and leadership is evident on the lot and on-stage. As an amateur actor, Aron enjoys performing when he gets the opportunity at River City. Aron is married and has a precious young daughter and 2 protective dogs who love to hike, fish and camp together.

Benjamin Coyle

Benjamin Coyle has been helping people purchase new and preowned vehicles since 2012 in Campbell River, BC. In 2017 Benjamin opened Island Owl Truck and Auto Sales Ltd. which merged with Coastline Mazda in 2020 and became Island Owl Mazda in 2020 as part of the Steve Marshall Group. He is a member of the multiple DeLorean and other unique car clubs and shows his own heavily modified DeLorean. Ben say's that if he was an Owl, he would be the horned owl as it closely matches the Owl Mazda logo and his wild hair.

Cory Dieno

Job Titles:
  • Managing Partner at Vernon Nissan
Cory Dieno is the Managing Partner at Vernon Nissan. In the automotive business for three decades, Cory is a multi-award winner in the industry. His love of work and golf almost equals that for his wife Lynda. Together, prior to the Pandemic, Cory and Lynda worked closely with Special Needs adults. Family and building community are extremely important to them both.

Dean Lanoville - CFO

Job Titles:
  • Chief Financial Officer
Dean is the Steve Marshall Group Chief Financial Officer. He's been in the auto industry for more than 29 years. Dean doesn't like to brag, so we'll do it for him. He is a 15 year in a row Ford Accountant Honour Roll recipient and has multiple certifications. When Dean isn't crunching numbers or spending time with family, you can't find him as he's playing outdoors or travelling.

Hayley Wood

Job Titles:
  • Leader
Hayley has been a leader in customer service for more than 30 years and with the Steve Marshall Group for over a decade. Hayley is a board member with Cameryn's Cause for Kids Society, a registered, non-profit in Campbell River, with a mandate to provide financial assistance to local families with a child facing a health crisis. When Hayley takes time away from work, she enjoys spending it with her family, and being outdoors in the garden, camping or kayaking.

Karl Ebdrup - COO

Job Titles:
  • Chief Operating Officer
Karl is the Chief Operating Officer of the Steve Marshall Group. He has received multiple awards throughout his career for his leadership in the automotive industry including, but not limited to, the 2021 Nissan Global Award of Excellence, 2020 Mazda Canada Dealer of Distinction Award, and a 2021 Ford Motor Company Presidents Award. Karl's hard work and success drive his activism in community projects; from the BC Winter Games to the Campbell River Hospital, the Children's Make a Wish Foundation to the Hospice Society and Minor Hockey, he contributes to a wide breadth of charitable initiatives ranging from sport, the environment, and healthcare. When Karl takes time away, he can be found off-road racing, skiing and spending time with his three children and family.

Matt Holbrook

Job Titles:
  • Manager People & Culture
Matt joined the Steve Marshall Group as the People and Culture Manager. Matt has led an exciting career that spans a number of industries. His specialties lie in the development of human resources and supporting growth with streamlined processes and policies. As a dog lover and owner of a German Shorthair Pointer, he volunteers his time with the SPCA and Heart and Stroke Foundation. Matt is also an avid hiker and runner and loves to travel.

Mike Ball

Job Titles:
  • the Operating Partner of North Island Nissan
Mike is the Operating Partner of North Island Nissan in Campbell River, BC. Mike began his career in 2004 as a salesman with Steve Marshall Ford. Mike is married to Carla who he has the pleasure of working with each day. They have 4 sons whom they love watching play rep soccer and hockey. When Mike isn't working, he likes to play Slo-pitch and go camping with the family. Mike has lived most of his life in Campbell River and hopes to turn his passion for cars into a collection…but don't tell Carla.

Ryan Ellingham

Job Titles:
  • Marketing Manager
Ryan is the Marketing Manager with the Steve Marshall Group. As an enthusiast of all things automotive, Ryan is known among his peers as ‘The Car Guy' and is always willing to share his knowledge with others. Born just outside Toronto, ON, Ryan spent most of his childhood in service garages, but realized his best skills were more applicable to the business side of the industry, and has been working in a Marketing capacity for multiple automotive groups since 2019. Now in the Beautiful British Columbia, you are likely to find Ryan spending time with his son, trying new foods, watching car shows, and likely looking at old cars for sale, (which he has no room to store them).

Ryan Poon

Job Titles:
  • Director of Fixed Operations
Ryan is the Director of Fixed Operations with the Steve Marshall Group. Ryan worked himself up from the bottom of the automotive business learning each piece of the operation. Born in Surrey, BC, Ryan now lives in Victoria. When Ryan isn't working he loves spending time with his young son and their ‘collection' of dogs. As a practitioner of martial arts, Ryan's dream vacation destinations include China, Thailand, and Bali.

Steve Davidson

Job Titles:
  • Partner
  • Operating Partner of Rivershore Chrysler Dodge Jeep Ram
  • Partner - Corporate Development
Steve is a Partner with the Steve Marshall Group and responsible for Corporate Development. Born and raised in Kamloops, BC, Steve has spent over 30 years in the automotive business. Steve is very active in community service, having served on multiple boards including the Royal Inland Hospital Foundation, Kamloops Hospice, the 2018 BC Winter Games, and Bighorn Golf Course to name just a few. Steve has also been recognized by the Kamloops Chamber of Commerce as Businessperson of the year. Steve enjoys golfing, skiing, softball, boating and travelling with his wife. But their pride and joy are their four grandchildren. Steve is the Operating Partner of Rivershore Chrysler Dodge Jeep Ram. With over 30 years in the automotive business, Rivershore Chrysler Dodge Jeep Ram is the Steve Marshall Group's newest automotive and recreational vehicle business acquisition. Steve is a homegrown Kamloops businessman. He started his career in the Kamloops automotive business, growing to ownership of two locations before selling. Steve is now a partner with the Steve Marshall Group and responsible for Corporate Development. Steve is very excited about furthering his impact in the Kamloops community and area.