TRUEHY PARTNER

Living Essentials launched its 5-hour ENERGY brand in 2004. The effective formula is found in its iconic shot and a 16-ounce carbonated drink. Trusted by hard-working people to get them through a hectic day, 5-hour ENERGY products are widely available in convenience, grocery, retail, club stores, and online outlets... The idea for TrueHy came from Bhargava's work on the Billions in Change (billionsinchange.com) project. The team invented a water filtration system to solve the world's freshwater problems and discovered it made highly pure water (99.999+%), the same pure grade used in hospitals. Since highly pure water absorbs everything, we theorized that adding electrolytes would allow them to be absorbed more efficiently by our cells.

Primary location: Farmington Hills United States