LOGOS CONSULTING - Key Persons
New York Governor Andrew Cuomo shows a steady, compassionate, and urgent tone as he informs New Yorkers and the broader world about the reality of COVID-19 in his state. His briefings are direct, honest, consistent, and clear. He sprinkles his commentary with expressions of concern for health workers and hospital patients, he invokes his parents, his brother, and his daughters.
Job Titles:
- Commanding Officer of the USS Theodore Roosevelt
Job Titles:
- Director of Columbia University 's Pandemic Resource & Response Initiative
- Head of Columbia University 's Pandemic Resource
Three weeks ago Dr. Irwin Redlener, head of Columbia University's Pandemic Resource and Response Initiative, estimated that if the nation had gone to national masking and lock-down one week earlier, with a constant masking and social distancing policy, 150,000 of the 200,000 fatalities would have been avoided.
Job Titles:
- Emeritus Professor of Communication in the Jack Valenti School of Communication of the University of Houston
Evan Chethik is the Business Manager at Logos Consulting Group. Evan works closely with the Logos leadership team to ensure smooth operations and up-to-date business best practices, providing Logos with the platforms and support they need to serve their clients.
Job Titles:
- Founder, Freedom to Marry, Says
"Drawing on history and his deep expertise in communications, Helio Fred Garcia documents how Trump's barrage of hate, divisiveness, falsehoods, and triggering are even uglier and more dangerous than we thought, right out of the autocrat's playbook. During the Nixon administration, John Dean blew the whistle on the ‘cancer growing on the presidency.' Words on Fire provides a clear and alarming CAT-scan of the cancer growing from this presidency, and a highly readable guide to how we can call out and combat Trump's toxic language and malignant agenda, pushing back against the corrosive forces that enable Trumpism and put our country in such peril."
A highlight of the evening was when Logos president Helio Fred Garcia, who has been a mentor to Kristin for 14 years, led a toast in her honor, and opened the floor to guests to share the impact Kristin has had on their lives as a teacher, friend, colleague, and mentor.
Kristin then took the floor to express her gratitude for the celebration and all who came to show support, as well as share a special announcement: she is working on a forthcoming book, yet to be titled, on how to make smart life decisions when entering a new chapter of life. From navigating what comes after college or retirement, to how to get back into the work force after time away, she has a tested roadmap to help people find their "next"…whatever that next step may be for each reader. The announcement was met with many nodding heads and great anticipation.
In addition to teasing Kristin's next book, Helio Fred Garcia teased the next Logos Institute Press title, "Five Frequencies: Leadership Signals that Turn Culture into Competitive Advantage" by Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennfer Landis. The book will be published in May.
On Saturday, April 23, 2022, Helio Fred Garcia participated in a panel discussion on Science and Partisanship at the National Undergraduate Conference on Scientific Journalism. The conference was hosted by the National Undergraduate Consortium for Science Journalism, which is a consortium of 17 undergraduate journals across the nation, chiefly interested in STEM research at the undergraduate level.
Job Titles:
- ADVISOR
- CHIEF of STAFF
- Founder and President of Athene Strategies
Katie is also the Founder and President of Athene Strategies, a strategic and crisis communication consulting firm. Athene Strategies works with small- to large-size organizations across a variety of sectors, including non-profits, NGOs and INGOs, social action campaigns, and religious and educational institutions.
Katie previously served as Communications Coordinator at the Fair Housing Justice Center (FHJC), a nonprofit civil rights organization based in New York City. In this role, she built a communication department from the ground up, including developing and executing a long-term strategic communication plan and changing the way the organization engaged its stakeholders.
Katie also served as an interim communication consultant for the Starr King School for the Ministry, where she led the communication department during a time of transition and crisis. In addition to advising the new president of the school, she also coordinated and crafted communications with internal stakeholders and the media, as well as created a multi-year strategic communication plan for the school.
Katie is the Youth Group teacher in her local congregation, working with middle and high school students. For several years, she also served as a volunteer religious education teacher for children ranging in age from 3 - 18 years old.
Katie is a competitive ballroom dancer and certified ballroom and Latin dance teacher, with a goal to find ways of combining her love of dancing with her commitment to serving her community.
Job Titles:
- Adjunct Instructor at New York University
- Fellow at the Logos Institute of Crisis Management
Kristin Johnson helps those she works with find ease in burden, order in chaos, and imagination where there is ordinary. She is based in New York City but works with clients around the country and around the world.
Kristin is a Fellow at the Logos Institute of Crisis Management and Executive Leadership. She is currently on sabbatical.
Kristin previously served as senior vice president and chief operating officer to manage and expand business operations, as well as to oversee and develop leadership initiatives within the firm to ever-advance Logos learning and service to clients.
In addition to her roles at Logos, Kristin is an adjunct instructor at New York University in the School of Professional Studies (NYU-SPS), where she's taught in the master's level public relations and corporate communications program since 2014. Kristin also serves as a mentor and judge for NYU Stern's W. R. Berkley Innovation Labs $300K Entrepreneurs Challenge, which aims to develop people and ideas that create value for business and society. Kristin serves on the Advisory Board of FairFrame, a 2017-2018 winner of the Entrepreneurs Challenge, which is now an independent start-up that uses artificial intelligence and nudge science to support workplace diversity and inclusion.
More than 50 guests came to celebrate Kristin and her accomplishment of having her first book published. The guests were a mix of NYU faculty and former students from the course Kristin has taught for five years on public relations consulting, which helped inspire the book; former colleagues from her years as a PR industry pro at Edelman, TogoRun, and BioSector2; current colleagues from FairFrame, a startup she advises; as well as personal friends, many of them fellow alumni of her alma mater the University of Wisconsin.
Kristin started her career in public relations, spending nearly a decade working for top global PR agencies in New York. She joined Logos in the Spring of 2014 to transition to a communication consulting career. By Fall of that year, she was invited to join the faculty of New York University's School of Professional Studies to teach an elective course, Public Relations Consulting, in the master's degree program for public relations and corporate communication.
Kristin brought these lessons into the classroom, but knew there was a broader audience. PR agencies are exhilarating places to work, but there is no "how-to do PR" manual. Much of the job is "watch and learn," and "sink or swim." And, if foundational concepts were demystified early in the careers of PR pros - everyone would benefit. After sharing this with her former colleague Shalon, who also saw this struggle, the two set out to create a text that would help aspiring and junior/mid-level PR professionals to better prepare for career success.
Job Titles:
- Advisor
- Fellow at the Logos Institute for Crisis Management
Maida Kalic Zheng is an Advisor at Logos Consulting Group and a Senior Fellow at the Logos Institute for Crisis Management and Executive Leadership. She also serves as the firm's Chief of Client Services.
In her work at Logos she helps leaders see clearly and make tough decisions during crises, maximize their presence, and enhance their communication skills to become more effective in managing both their reputations and relationships.
Originally from Bosnia, Maida came to the United States in 1999 as a refugee. Maida is a United States Naval Academy graduate and Marine Corps Veteran. Her broad and deep experience coaching leaders from multiple industries developed her ability to craft effective narratives for both internal and external stakeholders in diverse situations, ranging from global issues and crisis management to organizational change, as well as other sensitive matters.
Throughout her career, Maida has developed a wide variety of communication, persuasion, and influence-based skillsets, including media engagement, presentation and speech delivery, operational planning, decision making, crisis management and crisis communication, stakeholder analysis, communication campaign planning, and teambuilding.
Maida received her Master's in Communication from the Krieger School of Arts at Johns Hopkins University in 2021. The recipient of multiple awards for outstanding performance and professionalism, she is proudest of the recognition from the Advisory Council for Bosnia and Herzegovina acknowledging her as one the awardees of the 2019 strong women leaders and for her distinguished service as a U.S. Marine.
Maida Kalic Zheng is a fellow at the Logos Institute for Crisis Management and Executive Leadership, where she helps corporate leaders maximize their presence, enhance communication, and become more sophisticated at managing their relationships and reputations.
Job Titles:
- Fellow at the Logos Institute for Crisis Management & Executive Leadership
Oxana Trush is a Fellow at the Logos Institute for Crisis Management & Executive Leadership.
Oxana has been advising clients on critical business decisions that can prevent, mitigate damage from, or help recover from a reputation-threatening events since 2007. With expertise in crisis management, crisis communication, risk management and executive leadership, she helps leaders build trust, inspire loyalty, and lead effectively in the times of crisis and uncertainty. Her clients represent a range of industries, including financial services, pharmaceutical, consumer, technology and nonprofit. In her executive coaching practice, Oxana helps prepare senior executives for high-stakes, high-intensity communication engagements, including interactions with reporters and television interviews.
Oxana has created and conducted crisis simulations and war games that provide a deeper understanding of how and why people behave under pressure and what drives the motives and actions of companies -and their stakeholders- when the stakes are high. With a background in linguistics, cognitive psychology and attention to neuroscience, Oxana employs current scientific research to help clients understand, prepare for, and manage through crises.
She has also developed a series of workshops on executive decision-making, persuasion, storytelling, and the science behind communication, and is a frequent contributor to content development for both the consulting and coaching practices.
Actively involved in teaching, coaching, and mentoring students, Oxana was adjunct associate professor in the Master's in Public Relations and Corporate Communication program at NYU, where she taught a course in crisis management and communication. She has also served as a professional development coach at Rutgers Business School, a mentor and thesis advisor at New York University, and a guest speaker at the Wharton School of Business of the University of Pennsylvania.
Oxana's previous roles have included public relations counsel to Disaster Chaplaincy Services, a non-profit organization, and advisement on strategic communication to entrepreneurs in a variety of fields. Oxana has global communication experience including a professorship at Chelyabinsk State University in Russia, where she taught a variety of communication disciplines. In addition, she provided intercultural business communication counsel on international negotiations and strategic communication planning for Russian companies including the regional mobile phone company and industrial enterprises.
Oxana came to the U.S. from Russia in 2001 to pursue her studies in linguistics and cognitive psychology at Montclair State University. She has an M.S. in Public Relations and Corporate Communications from New York University and a B.A. in English and Computer Science from Chelyabinsk State University, Russia.
In 2012 Garcia published The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively. The Power of Communication has been adopted by dozens of graduate and professional schools, and was named one of eight leadership books on the U.S. Marine Corps Commandant's Professional Reading List. It was published in Chinese in Beijing in 2014.
In 2017 Garcia published The Agony of Decision: Mental Readiness and Leadership in a Crisis. The Agony of Decision was named one of the best crisis management books of all time (#2 of 51) by BookAuthority, the leading non-fiction review site. It will be published in Chinese in Beijing later this year.
Job Titles:
- Member of the Forbes Coaches Council
- Vice President and Spokesperson for the New York City Marathon
Raleigh is a member of the Forbes Coaches Council and has been featured in O, The Oprah Magazine and Entrepreneur's Leading Women in Business issue. She is the executive presence correspondent for The Glass Hammer, an online community for women in financial services, law, and business. Raleigh has also been quoted extensively in executive resource articles in the Wall Street Journal.
Raleigh Mayer, the Gravitas Guru and principal of Raleigh Mayer of Consulting and Senior Fellow at the Logos Institute for Crisis Management and Executive Leadership, helps leaders elevate presence, enhance communication, and become more sophisticated at managing their relationships and reputations. She is an advisor, coach, educator, and speaker, serving large corporations, private firms, and individual executives.
Tony Jaques has written a masterful guide to managing the natural tension between lawyers and communicators. Crisis Counsel: Navigating Legal and Communication Conflict is a highly readable guide to effective and respectful interaction among lawyers, communicators, and business leaders.
He helps us understand the mindset of lawyers and the mindset of communicators, and how leaders can exercise good decision skills.
He includes a wealth of real-world examples of well and poorly handled crises from around the world and across forms of organization. It contains both wisdom and practical tools for responding effectively in a crisis. And he quotes a wide range of crisis experts (full disclosure: including me). This is an important contribution to our understanding of crises, leadership, and decision-making. It's the kind of book I wish I had been able to read when I was just starting in crisis decades ago. And it is a valuable book for lawyers, communicators, and leaders in all sectors."
Tony Jaques, PhD, has spent much of his working life describing, researching and writing about crisis management, and helping to manage crises in government and in corporations.
He has served as a government ministerial advisor, corporate executive and business consultant and has an international reputation as an authority on issue and crisis management and risk communication. I
In his role as Asia-Pacific Issue and Crisis Manager for The Dow Chemical Company for more than 20 years he was responsible for implementing local issue, crisis and community outreach programs throughout the region and had a hands-on role in managing a number of high-profile crises. He continues to serve as a thought leader in those areas with new projects to educate other fellow professionals as a conference speaker.
Dr Jaques is a New Zealander who now lives in Australia, where he runs his own consultancy and lectures post-graduate students at two universities. At an earlier stage of his career he was a journalist in New Zealand and London, and later worked as a management strategic advisor and speechwriter.
He has written very extensively about issue and crisis management.in academic and business publications around the world, and is the author of three previous books in the field - Don't Just Stand There: the Do-it Plan for Effective Issue Management (2000); Issue and crisis Management: Exploring Issues, Crises, Risk and reputation (2014); and Crisis Proofing: How to Save Your Company From Disaster (2016). He is also the author of the definitive, three-volume Dictionary of Battles and Sieges (2006). Dr Jaques is a former member of the Board of Directors of the Issue Management Council in Washington DC and received their Howard Chase Award for achievement in the field. He holds a doctoral degree from RMIT University (Melbourne).
Job Titles:
- Chief Executive of Lansons, Based in London and New York and the Author of Reputation Management
Tony Langham, the Chief Executive of Lansons, based in London and New York and the author of Reputation Management: The Future of Corporate Communications and Public Relations.
"The Economist magazine examined the impact of crises which struck eight major corporations (worth over $15 billion) from 2010 to 2018 and the median share price fell by 33 percent. While most clawed back their absolute losses, compared with a basket of industry peers over the same time period the median firm was worth 30 per cent less in 2018 than it would have been without the crisis, a total deficit of $300 billion across the eight companies.
Job Titles:
- Associate at Logos Consulting Group and a Fellow
- Institute Fellow
Yinnan equips leaders to inspire change for good. She coaches leaders from across industries on leadership communication and effective media engagement. Yinnan also helps leaders and organizations manage choices when the stakes are high. She does that through crisis gap analysis, crisis plan drafting, crisis simulation development, and real-time crisis consultation.
In her role as a Fellow, Yinnan researches and develops intellectual capital around diversity and inclusion, cross-cultural communications, and the neuroscience and psychology to leading and communicating.
Yinnan teaches Elevate Multicultural Competence: Managing and Cultivating Cultural Differences to Advantage in the Professional Development and Leadership program at Columbia University's Fu Foundation School of Engineering and Applied Science. She has also taught at Icahn School of Medicine at Mount Sinai and the master's program Public Relations and Corporate Communication at New York University.
With a multicultural background and bilingual capacity, Yinnan also develops and manages partnerships and business opportunities in China for Logos, including opportunities for thought leadership, teaching and speaking. In 2019, Yinnan secured the translation and publishing of the Chinese edition of Logos president Helio Fred Garcia's book, The Agony of Decision, as well as arranged a speaking tour for the author in China for 2021.
Yinnan moved to the United States in 2015. She has dealt with culture shock herself since then and has concluded patterns of what works and what doesn't when living in a culture outside of one's own. Equipped with both academic research and lived-through experience, Yinnan shared ways to effectively manage culture shock and adapt to the new culture, with an emphasis on striking a balance between the host culture's expectations and the values and identities associated one's home culture.