KANTAR MEDIA - Key Persons


Antonio Wanderley

Job Titles:
  • Member of the Leadership Team
  • CEO - Americas & Spain
Antonio leads Kantar Media's business interests across multiple continents spanning 16 different time zones. He leads a diverse team that helps thousands of media businesses deliver on their growth strategies. Using currency-grade data to maximise their inventory and leverage their media investments, clients employ Kantar Media's audience measurement, consumer targeting data and advertising tracking solutions. Antonio is passionate about media and is much in demand as a conference speaker across the world. He joined Kantar in 2000 as an intern, progressing through the company to become Business Development Director for Latin America in 2008, and going on to lead corporate strategy as Chief Marketing Officer from 2012. He became Chief Operations Officer in 2014, leading the subsequent Kantar buyout and the successful integration of IBOPE and Kantar Media, creating Kantar IBOPE Media.

Chris Allen

Job Titles:
  • Global Chief Financial Officer
  • Member of the Leadership Team
Chris joined Kantar Media in December 2020 as Chief Finance Officer, and served as Interim Managing Director from June 2021 until September 2023. Previously, Chris was Chief Finance Officer for UK & Europe at Worldpay, the world's largest payments processor, where he oversaw a strong business turnaround that returned the region to growth. His arrival at Worldpay followed a five-year stint as Chief Finance Officer for NOW TV, Sky's industry-leading streaming platform, and senior finance roles at Amazon and LOVEFiLM.

John McCarthy - CMO

Job Titles:
  • Chief Marketing Officer
  • Member of the Leadership Team
John is proud to lead an award-winning team of marketers, designers and communication professionals whose mission is to make Kantar Media famous by driving client-centric growth. The team strives to be a vital partner to clients and colleagues, communicating our offer through a best-in-class experience and ensuring Kantar Media remains at the heart of conversations in the global media and entertainment industry. In addition to this, John is closely involved in key account development, working with new business and product teams on tenders and new business proposals. John led the team that created The World Audiences Summit, the pre-eminent international conference for audience measurement, and has spearheaded its evolution from 2011 until the present day. Prior to his current role, John was Kantar Media's Strategic Content Director, leading global and strategic content programmes closely aligned with the topics our clients are actively debating. This was manifested through some of Kantar Group's largest and most successful thought leadership programmes, including Media Trends & Predictions, Media Navigator and DIMENSION, as well as through active involvement in industry forums and associations.

Kantar Insights

Job Titles:
  • Investor

Keld Nielsen

Job Titles:
  • Member of the Leadership Team
  • Business Development Director & TechEdge CEO
Keld is the Business Development Director Kantar Media and has over 30 years of experience in media research. After gaining a Master's degree in Electronic Engineering from the University of Copenhagen, he started his career at the European Space Agency (ESA), working from Australia. He then made the jump to the cable television industry in Sweden, and by the early 1990s he had joined the media research industry and was responsible for setting up the first television audience measurement service in Denmark. He later joined the board of directors for TNS Gallup Denmark with responsibility for media research and media intelligence. In 2008, Keld moved within Kantar to join the global Kantar Media management team in London, where he has held a number of different roles, including Global Commercial Director, Global Business Development Director and CEO for EMEA. In addition to his current role as Business Development Director for Kantar Media, he is Group CEO for TechEdge. Keld sits on several external company boards and is an esteemed speaker at international media conferences.

Lucy Bristowe

Job Titles:
  • Member of the Leadership Team
  • CEO - UK & Western Europe
Lucy joined Kantar Media in June 2024, bringing a unique perspective and deep expertise in the TV and media industry. Listed among the ‘top 50 women game-changers in TV', Lucy has previously led research and insight teams at UK broadcasters Channel 4 and Sky Media, and has also served as a board member and active collaborator on TV joint industry committees Barb and TAM Ireland. Most recently, she was one of the chief architects behind CFlight, the UK's first unified TV advertising metric which reports live, time-shifted and on-demand commercial impacts and impressions across viewing platforms, and which has evolved into a joint-industry campaign-reporting service governed by Barb and overseen by buyers and sellers of advertising.

Mesut Sakal

Job Titles:
  • Member of the Leadership Team
  • in 2015 As Managing Director for Turkey
  • Managing Director - CEE, APAC & Africa
Mesut joined Kantar Media in 2015 as Managing Director for Turkey, and was appointed CEO for Eastern Europe & Middle East before taking on his current role. He previously held a number of senior international management leadership positions and has served in a variety of sales, marketing and line management roles throughout his career. His international assignments have given him the opportunity to live and work in many different countries, managing businesses in a variety of industries and leading teams with diverse educational and cultural backgrounds, before finally settling back in his home country of Turkey. Mesut received his Bachelor's degree in International Business and Management Information Systems from the W. Frank Barton School of Business at Wichita State University, and he has an MBA from the University of Kansas.

Nicole Gileadi

Job Titles:
  • Member of the Leadership Team
  • Chief Strategy Officer and Managing Director - North America

Patrick Béhar

Job Titles:
  • Member of the Leadership Team
  • Global Chief Executive Officer
Patrick is the Global Chief Executive of Kantar Media, a global leader in audience measurement, targeting, analytics and advertising intelligence services. He leads a team of over 4,000 colleagues worldwide, helping businesses build long-term value by unlocking audiences and driving growth and value for the entire media ecosystem. He joined Kantar Media in September 2023 from Sky Group, Europe's largest media company. As Chief Business Officer, Patrick was responsible for managing and expanding Sky's relationships with content and distribution partners and driving advertising revenues across Europe. This follows a 20 year-long career in consulting in Europe, the US and Asia, most recently leading McKinsey's European Consumer Tech and Media Practice.

Peter Foot - CTO

Job Titles:
  • Chief Technology Officer
  • Member of the Leadership Team
Peter leads our technology teams. Having worked in IT for 23 years (including at Shell, UK & Brazil, and Schlumberger, UK, France & Brazil), and with a wealth of experience in senior executive IT roles, he is practised in directing large systems-integration and outsourcing teams, mergers and acquisitions, organisational transformations (in-house country-specific applications support to global, outsourced & fixed price) and cost-savings programmes. At ease with highly complex global matrix organisations, he facilitates interactions between sponsors, stakeholders, IT teams and third parties. His effective translation of business requirements into measurable results builds stakeholder trust. His ability to see the big picture as well as the details guarantees he achieves objectives.

Phil Eames - COO

Job Titles:
  • Chief Operations Officer
  • Member of the Leadership Team
Phil is responsible for leading our operations teams globally, maintaining and driving the quality and efficiency of our service delivery to clients. Phil works alongside a strong team shaping and implementing the global operational strategy. He has a proven track record of operational excellence and business growth internationally and has delivered on large-scale transformation. Prior to joining Kantar Media, Phil led global operations for Aimia, a world leader in consumer loyalty data management. He is an advisory board member of UST Global, a leading digital technology services company that provides powerful solutions for Global 1000 companies. He is also a member of the advisory board for Queen Mary University of London's School of Business and Management.

Rachel Clarke - Chief Legal Officer

Job Titles:
  • General Counsel
  • Member of the Leadership Team
Rachel leads Kantar Media's Global Legal Team. She joined Kantar in 2019 as Deputy General Counsel and brings a wealth of experience as a lawyer qualified in both England & Wales and New York. After obtaining her degree in European Law at the University of Warwick, Rachel began her career in the UK as a corporate lawyer at Gowling WLG and then held in-house roles at Alliance Medical, Carlsberg, AB Volvo. After relocating to the US, she was an attorney at Reed Smith LLP prior to joining Kantar. Rachel possesses a strong commercial focus and commitment to the highest standards of governance with extensive experience handling complex multi-jurisdictional matters. Rachel's remit covers all aspect of legal support to the Kantar Media business together with the company secretariat function. Rachel is passionate about fostering a culture of collaboration, development and innovation. She has also played a significant role in Kantar's Inclusion & Diversity efforts, participating in their global I&D Steering Committee and as chair of Women@Kantar in North America.

Zuber Nosimohomed

Job Titles:
  • Member of the Leadership Team
  • Chief Product and Business Officer & TechEdge President
Zuber joined Kantar Media in January 2024 as Chief Product and Business Officer and President of TechEdge. Most recently, he served as Deputy Chief Business Officer at Sky Group responsible for driving Sky Media's advertising revenues across Europe and managing and expanding Sky's relationships with its content and distribution partners. Prior to Sky where he spent over 11-years, Zuber started his career with PwC and holds a degree in Mathematics from Queens' College, University of Cambridge.