JAMES - Key Persons

In 2012, he co-founded pioneering creative consultancy Reluctantly Brave, based on the dynamism of inclusivity. Among leadership duties, he led the award-winning (Young) Braves program: training over 170 strategists 16-24yrs old to work with senior / C-level leaders and teams at clients such as DLA Piper, Nando's, Starbucks and Thomson Reuters on a variety of leadership, innovation, brand and culture challenges (inc. DEI). This experience inspired him to build, coach and lead a team of over 65 people 16-60 yrs old to design and publish [Re]Start: It's Never Too Late, in February 2023 - an innovative 304-page graphic novel and guided journal aimed to help (young) people grow.