LATICRETE - Key Persons
Job Titles:
- Senior Operations Data & Process Manager, North America
Alex Rothberg is our Senior Operations Data & Process Manager for North America where he leads technology-centric and related process improvement projects, with the goal of amplifying productivity as well as enhancing customer and employee experiences. He serves as the technology business partner for the Manufacturing, Supply Chain, Quality Engineering, and Customer Service functions.
Prior to this role, he co-founded and was COO at Free Agency (a Hollywood-style talent agency for workers in the tech industry) where he raised $15M from venture funds and oversaw the in-house software development team and contract researcher workforce. He also served as VP of Engineering at Stella.ai and led the Machine Learning team at Butterfly Network, both technology startup companies.
Job Titles:
- CEO
- Chairman of the Board
- Founder
CEO David successfully navigated the transition from the first to second generation while retaining the core values that enabled LATICRETE to grow from its roots as a garage operation to a global player in construction materials. Building on the work of founders Dr. Henry M Rothberg and Lillian Rosenstock Rothberg, David was actively engaged in paving the way for the third generation of this prototypical American success story.
Job Titles:
- National Tile Contractor Association ( NTCA ) Lifetime of Achievement Honors
Job Titles:
- Director of Marketing Communications, North America
Sam currently works as the Director of Marketing Communications for North America, where she oversees the MarCom team and collaborates closely with Product Management and Marketing Information Systems.
Prior to this role, Sam was based in Italy as the Director of Marketing & Product Management for Europe. She also served as the Integration Project Manager & Acting Marketing Manager for Europe. where she led the successful integration of the Benfer acquisition and helped establish the Marketing & Product Management team in Italy. Prior to joining the International Division, she was involved with the LATICRETE Innovation team and North America Sales/Strategic Accounts Group, focusing on industry innovation and offsite/modular construction.
Before joining the LATICRETE team, Sam held the position of Project Manager at Lehrer, LLC, where she provided project advisory services and acted as an owner's rep for private development and construction projects within the New York City area. She also served as Project Director at the New York City Economic Development Corporation (NYCEDC), overseeing complex capital projects on behalf of the City of New York.