WORKING KNOWLEDGE - Key Persons


Barbara Bahns

Job Titles:
  • Coach
I develop marketing apprentices through regular 1:1 coaching as well as ensuring their work is aligned with business goals. I have 20+ years of in-house, agency and marketing consulting experience across brand, product, sponsorship, strategy and partnership activities. I started my career at a startup agency creating websites and campaigns for SMEs before moving on to international agency followed by 8+ years at Visa then B2B marketing consulting with a focus on strategy and success measurement.

Bob Caren

Job Titles:
  • Head
  • Trainer
I'm a communications consultant with 20+ years experience training and coaching people in all areas of communication and presentation, self-management and self-confidence, sales and organisational behaviour.

James Lott - Founder

Job Titles:
  • Founder
I passionately believe that businesses limit their growth potential unless they engage with the energy, innovation, and talent within their workforce. And to do this, employees must be given the training opportunities to shine.

Jo Trendall

Job Titles:
  • Operations Manager
I lead on recruitment to find new young talent for SMEs and also manage the operations for our apprenticeship programme. I'm also the Safeguarding lead for all the young apprentices learning with us.

Joe Daniels

Job Titles:
  • Marketing Executive
I became a marketing Apprentice in 2021 and make sure all of our decisions are driven by data. I also write the odd blog, email campaign and optimise all of our content for SEO.

Jules Fernandes

Job Titles:
  • Trainer - Customer Focus
I am the founder and CEO of Shine. Many businesses struggle to grow with confusing messages and poor connection with their audiences. As a certified Storybrand guide, I help develop clear brand messaging to engage all stakeholders and customers.

Jules Mittra

Job Titles:
  • Founder of in & Beyond
  • Founding Director, in & Beyond Bath
Jules Mittra is the founder of In & Beyond Bath, a bespoke tour provider with a focus on the North American market. As part of its post-pandemic recovery, Jules knew he needed to get the business in front of more of his ideal clients, but he wasn't sure how to resource it.

Julie Firth

Job Titles:
  • Trainer - Website Design, Lead Magnets & Email Marketing
I am a StoryBrand certified guide and co-owner of STORY22, a full-service marketing agency that supports organisations around the world with story-based marketing. I established STORY22 in February 2020, after completing my Master's degree in Strategic Marketing. I have previously worked as a national and regional journalist and held head of marketing and communications roles for two busy charities.

Libby Jones

Job Titles:
  • Head of Operations, Webinar Vet

Megan Gell

Job Titles:
  • Marketing & Communications Manager

Sam Robinson

Job Titles:
  • Coach
  • Trainer
I coach and train apprentices on Customer Relationship Management. I have 14 years of in-house and agency experience working with organisations of all sizes including Andrex and Monarch Airlines. I also now run my own agency, Whole of the Moon Marketing.

Sarah Campodonic

Job Titles:
  • Coach
  • Trainer
I help apprentices embed marketing learnings into their workplaces to create impact and value, supporting them through monthly 1:1 sessions alongside training. Our approach to marketing is thought-provoking, energetic, and inspiring. I've had over 15 years of experience in marketing across a range of companies, from household brands to startups and beyond.

Sonya Whittam

Job Titles:
  • Trainer - SEO
I am a certified StoryBrand Guide, Business Made Simple Coach and the co-founder of STORY22, a full-service marketing agency that helps businesses increase growth and profits through marketing , following the renowned StoryBrand framework. I specialise in marketing and marketing strategy. I have 20+ years in sales and marketing in managerial positions including Enterprise Rent-A-Car and Three.

Steve Milton

Job Titles:
  • CEO, West London Homes

Tom Hodson

Job Titles:
  • Marketing Executive
My focus is on the experience of the apprentices within our Academy - I am also an apprentice myself! I also handle all of the volunteer engagement for our Employability Programme with colleges around the UK.