COCA-COLA

Our philosophy is simple. With our proprietary process, we provide consumer insights grounded in brand strategy to enable brands to evolve their marketing activities with a focus on their consumer relationships... As marketers, we act as surrogates that enable a relationship to manifest between our brands and our customers. This is how we provide value to both our customers and our brands. The most successful brands not only have strong, intimate relationships with their consumers, but work diligently to cultivate, manage, and grow those relationships in significant ways. Using real world examples, entertaining stories, and best in class case studies, Tim Halloran teaches your organization how to get consumers to fall in love with your brands... How do we really go about finding out what people want? To romance a consumer, we have to know our type.We have to discover the individual that will love what we are offering. In other words, we have to understand the consumer so well, that..

Primary location: Atlanta United States