NEW BRAND FUNDAMENTALS - Key Persons


Chiara Gerardi - Managing Director

Job Titles:
  • Managing Director
Strategic, organizational, and financial director at GBR. Expert in problem solving, HR management, and operational optimization. Co-founder of GBR in 2010.

Lisa Craig

Job Titles:
  • Head of Strategy
Lisa brings extensive brand strategy experience to GBR. She began her career at the Leo Burnett Company in Chicago and has founded two successful global brand strategy consultancies. After becoming a partner of St. James Associates (later acquired by Landor Associates), Lisa has partnered with GBR since 2016 to deliver holistic, world-class brand consulting to clients.

Marco Barel

Job Titles:
  • Principal
Marco is the driving force behind GBR's brand consultancy success. With a combination of world-class strategic and creative skills, Marco has been designing successful identities for global clients around the world. Over the years, he has worked on brand building initiatives for startups and global clients including DuPont, FedEx, Volkswagen and The Coca-Cola Company.