SPRINGBOARD - Key Persons
Job Titles:
- Office Manager
- Office Manager / Accounts
Agnes Fitzgerald is the Office Manager and Accounts at Springboard Communications, where she plays a critical role in ensuring the smooth and efficient operation of our administrative functions.
At Springboard, she manages a wide range of administrative tasks, ensuring seamless coordination and operational excellence across the business. Agnes is also a member of Accounting Technicians Ireland (ATI) and the Certified Public Accountants (CPA).
Something you didn't know about Agnes - she is a member of a hiking and rowing group here in Cork.
Anthony is a Client Executive at Springboard, focusing on communications activities for a diverse client portfolio. He holds an MA in Public Relations with New Media and a BA in Creative Digital Media from MTU. Anthony is dedicated to delivering tangible results for clients, across both external and internal communications platforms.
Something you didn't know about Anthony - he collects CDs and Vinyls
With nearly a decade of communications experience, Cathal is a Senior Client Manager at Springboard.
He spent seven years in Australia holding both in-house and agency roles. His most recent position was with the telecommunications company Telstra, where he was a Senior Corporate Relations Advisor.
Previous to that, Cathal was a Senior Account Manager at Herd MSL, where he helped devise communications strategies for global brands such as Meta, Salesforce and Schneider Electric.
A native of Kerry, Cathal started his career in the Road Safety Authority as a PR and Digital Media Executive. He holds a Master's degree in International Public Relations and Global Communications Management from Cardiff University.
Something you didn't know about Cathal - He is a dual citizen, becoming an Australian citizen in 2022
Job Titles:
- Communicating the Business Case for Sustainability
- Media Relations / More Teenage Girls Are Looking towards STEM Careers - I Wish Report 2022 / October 24, 2022
- Media Relations / Visits to Limerick Greenway Increase by 52% Year on Year / October 18, 2022
- Strategy & Reporting / Thought Leadership - the Missing Piece of Your Communications Strategy
Job Titles:
- Senior Client Executive With Springboard Communications
Chloe is a Senior Client Executive with Springboard Communications. Her background includes both agency and in-house roles, where she has gained experience across project management, content creation, social media strategy and management, operations, event management, website development, and brand development.
She holds a First-Class Honours MA in Public Relations with New Media from MTU and a BA in English and German from University College Cork, along with a QQI Award in Event Management.
Something you didn't know about Chloe - she is always talking about horses.
Job Titles:
- Associate Director
- 5 Essential Podcast Listens for Irish Business
- Associate Director With Springboard Communications
- Digital Marketing / Four Tips on Keeping Your Online Event Audience Engaged from Start to Finish
- How to Improve Employee Retention and Talent Acquisition / November 8, 2023
- Media Relations / 120 Jobs Announced at Irish Consultancy Firm
- Media Relations / Excellence in Technology Recognised at Leaders Awards 2022 / November 7, 2022
- Media Relations / Getting Started: a Communications Guide for Charities
- Media Relations / New Publication to Celebrate Cork 's Intercultural Communities
- Media Relations / Springboard Communications Founder Honoured With PRII Fellowship / November 23, 2021
- Using AI for Internal Communications / September 28, 2023
Ciara Flaherty is Associate Director with Springboard Communications. A former journalist, she devises and manages strategic external and internal communications campaigns for a range of clients across sectors, including technology, life sciences, financial services and healthcare.
With an MA in Media and Communications and an undergraduate degree in Law from University College Cork, she is a full-member of the Public Relations Institute of Ireland and the Institute of Internal Communication.
Something you didn't know about Ciara - she has a Black Belt in Tae Kwon Do
Job Titles:
- Junior Client Executive at Springboard Communications
Darragh Woods is a Junior Client Executive at Springboard Communications, bringing a diverse background in journalism, communications, and multimedia content creation, including experience with the United Nations. His passion for media, storytelling, and sustainability drives his work across client accounts, where he is responsible for executing key day-to-day operations.
Darragh holds an MA in Journalism and Digital Content Creation from Munster Technological University (MTU) and a BA in World Languages from University College Cork (UCC). During his undergraduate studies, he studied abroad at Université de Lille, France.
Something you didn't know about Darragh - he plays the viola - both classical and traditional music - as well as the piano.
Job Titles:
- Public Affairs Consultant for Springboard Communications
David Kitching is a Public Affairs Consultant for Springboard Communications. Since returning to Ireland in 2016, he has held various senior roles in government relations, strategic communication and media management in the corporate, NGO and community sectors.
David spent a decade working and studying outside of Ireland, most recently as Director of Social and Political Research at a London-based public opinion research agency, where he ran research projects across more than 30 countries. For six years, he was a policy advisor at a prominent think tank in Brussels and in the European Parliament.
David advises Springboard clients on public affairs and stakeholder engagement, at an Irish and an EU level.
David holds an MSc in Comparative Politics (Distinction) from the London School of Economics and an International BA (First Class Honours) in History and Politics from University College Dublin. He was a Fellow of the 2022 Global Messaging Programme for campaign communicators. David is a member of the Public Relations Institute of Ireland, and a board member of the Museum of Childhood Ireland.
Something you didn't know about David - he was a volunteer delivery driver of school meals during Covid-19.
Job Titles:
- Client Manager
- Media Relations
Deirdre is a Client Manager at Springboard with a wealth of experience encompassing proactive media relations, analysis, content creation, production, event management, and social media management. She holds a Bachelor of Business in Marketing from UL and an MA in Public Relations and New Media from MTU.
Something you didn't know about Deirdre - she loves all kinds of music, from rock to jazz to techno to Disney to IL Divo. You name it, she'll listen to it.
Job Titles:
- Client Manager
- Senior Client Executive With Springboard Communications
Lisa is a Senior Client Executive with Springboard Communications, specialising in communications and digital activities for clients spanning various industries. She holds a Bachelor of Science in Music, Media and Performance Technology and boasts project management experience across the TV, animation, and influencer marketing sectors.
Something you didn't know about Lisa - She contributed to an animated series where a former US president and his wife served as Executive Producers.
Job Titles:
- Client Director
- 4 Ways to Amplify Your Media Coverage
- Client Director With
- Media Relations / 4 Reasons Why Entering Awards Is Good for Business
- Media Relations / Fastest Growing Destinations for Irish Tourists Revealed
- News / Cork Airport Appoints New Head of Aviation Business Development
- News / Use and Abuse Digital Marketing in Republic of Work / February 28, 2019
- Preparing for a Media Interview? Here Are 5 Pitfalls to Avoid
Maria is a Client Director with Springboard. She specialises in the creation and execution of strategic communications, maximising her clients' brands and achieving measurable marketing results. She has over 10 years' experience working in Irish media, and brings her passion for creating engaging content to her role at Springboard.
Something you didn't know about Maria - she has run ten marathons
Job Titles:
- Member of the Advisory Board
Pat Lucey, a project professional and entrepreneur, is a certified Company Director and advisor in professional services. Pat was co-founder of Aspira, an international consultancy delivering technology, project management and business advisory services. He served as CEO and chair of the business until 2022, overseeing its growth from a six-person, Irish-only organisation to a 280-person international firm.
Pat's academic background includes degrees in engineering from the University of Limerick, a diploma in business management and an executive development diploma. Pat was also a finalist for EY Entrepreneur of the Year 2020.
Pat is president emeritus of the PMI Ireland Chapter, where he served as director and/or president for 10 years, and is the first Irish person to be elected to serve on the Board of Directors of the global PMI.
Something you didn't know about Pat - He's a (distant) blood relative of JFK
Job Titles:
- Media Relations / Our Key Takeaways from the PRII Annual Conference / November 19, 2021
Job Titles:
- Member of the Advisory Board
Rory is the co-founder of the digital experience management company, Amplience. Started in London in 2008, Amplience became one of the leading CMS companies for brands and retailers such as GAP, Primark, Coach, Argos, Halford's and The Very Group.
Job Titles:
- Director of Strategy & Insight
- Is Director of Strategy and Insight
- Thought Leadership
Sandy Boundy is Director of Strategy and Insight at Springboard.
Over 23 years' experience working in blue chip FMCG multinational organisations, Sandy has worked on domestic and global brands in a career encompassing marketing management, innovation, product development and strategic planning.
She has worked in Corporate Affairs, leading corporate communications and creating award-winning internal communications strategy and campaigns. In addition, she was responsible for embedding sustainability with all key internal and external stakeholders. She also lectured part-time in Munster Technological University, was a founding member of the Institute of Internal Communication, Ireland and is currently an active member of the Purpose Disruptors Ireland PR Community.
Something you didn't know about Sandy - she received an award from An Taoiseach for coming 1st in her Diploma in Business Studies in UCD
Job Titles:
- Corporate Affairs Leader
- Director, Media & Crisis, Dublin Lead
- the Power of Effective Communication and Reputation Management / September 11, 2024
Sarah is an accomplished corporate affairs leader with over 15 years of diverse experience in strategic communications, media relations, reputation management and employee engagement. Sarah has worked in communications agencies in Dublin and London and as Head of Corporate Affairs for a multinational company.
Sarah has proven success in creating and executing local and global communications, marketing, content and public affairs campaigns for leading brands, organisations, and charities.
Sarah holds a BSc in Government and Public Policy from UCC, a MSc in International Politics from Bristol University and most recently completed a Diploma in Sustainable Business from Glasgow Caledonian University.
Something you didn't know about Sarah - She is sea swimmer and has braved the Liffey Swim 4 times
Susie Horgan - Founder, Managing Director
Job Titles:
- Founder
- Managing Director
- 3 Ways to Use Social Media to Attract Top Talent
- Best Practice Guide for Your Marketing / December 11, 2018
- Fellow of the Public Relations Institute of Ireland
- Internal Communications
- Media Relations / How Reputation Management Is Still a Top Priority for Our Clients / September 21, 2023
- Media Relations / Three Key Communications Trends for 2022 / December 14, 2021
- News / Springboard 's 2018 Highlights / December 18, 2018
- Strategy & Reporting / Five Tips for Making Connections at Events / March 22, 2019
- Thought Leadership
- Top Five Tips for Dressing for Video and Television / July 16, 2021
Susie works directly with our leadership teams, providing strategic counsel and support in the areas of reputation management, message shaping, strategic communications, and crisis and issues management.
A communications professional with over 25 years' experience, she offers insight into how effective communications (both internal and external) can help achieve our clients' business objectives.
Susie is a Fellow of the Public Relations Institute of Ireland along with being the Hon. Secretary of the Cork Chamber, Board member of Fota Wildlife Park and Board member of the Public Relations Consultants Association.
Something you didn't know about Susie - she is a champion showjumper