LINKING INTO SALES - Key Persons

Elyse Archer

Job Titles:
  • Co - Founder of the Triangle Sales Think Tank Meetup Group
  • Owner of Six Figure Sales Coaching
Her life philosophy and training style are both centered around the wisdom of Jim Rohn, who stated that "In order to have more, you have to become more." Outside of work, Elyse is a co-founder of the Triangle Sales Think Tank Meetup Group and the founder of the New Outlook Project. She is passionate about animal rights, reading and all things personal development.

Eyse Archer

Job Titles:
  • Sales Coach and Co - Host
Elyse Archer is the owner of Six Figure Sales Coaching and a certified sales and business coach through Southwestern Consulting. She graduated from UNC Chapel Hill with a BA in Journalism and Mass Communications. When she realized her journalism salary wouldn't cover her shoe habit, she quickly pivoted into sales. She has been a top producer in all sales positions ever held and has extensive experience in B2B sales, new business development and account management. She is an expert in social selling, as well as leveraging online and offline networking to create a lead generation engine for your sales business. She has trained hundreds of sales professionals and business owners on how to build a strong personal brand that attracts ideal clients.

Greg Hyer

Job Titles:
  • Co - Owner of Linking
  • Owner of Hyer
  • Social Selling Trainer and Co - Host
Greg Hyer is the co-owner of Linking into Sales. In 2009, Greg met Martin Brossman and discovered they shared a similar vision for how sales professionals could use social media platforms to support their sales activities. So they teamed up to create an organization that helps sales professionals develop their social selling skills through online and classroom training, workshops and 1-on-1 coaching. Greg's experience in sales and digital marketing in the retail, ecommerce and software-as-a-service (SaaS) industries has led him to discover his passion for social selling. The rapid adoption of social media platforms like LinkedIn, Twitter, Facebook and Google+, Greg saw the opportunity for sales professionals stand out among their peers and to create deeper, smarter relationships with prospects and customers. By combining selling skills with digital marketing strategy and techniques, a sales professional can become a trusted advisor that helps the buyer navigate the buyer's journey and enables them to make a buying decision. In 2010, Greg and Martin co-authored and self-published "Linking Into Sales - Using LinkedIn to Support the Sales Cycle". The book was designed to walk a sales professional through the steps of creating a LinkedIn profile to establishing a social selling routine. Since then, Greg and Martin, have produced the Linking into Sales Social Selling Podcast. They discuss social selling strategies and tactics as well as new sales apps and platforms. The podcast is free and available on iTunes, Stitcher Radio, YouTube and here on Linking Into Sales. Greg is the owner of Hyer, an organization that provides training and coaching for sales and marketing professionals. He works with individuals and teams to develop their skills in social selling and digital marketing. He feels that these two skills are closely related and required to succeed in today's business climate. You can connect with Greg Hyer on LinkedIn, Facebook, Google + and Twitter. You can also view is speaker profile on Lanyrd. Greg Hyer is the co-owner of Linking into Sales. His experience in sales and digital marketing in the retail, ecommerce and software-as-a-service (SaaS) industries has led him to discover his passion for social selling. The rapid adoption of social media platforms like LinkedIn, Twitter, Facebook and Google+, Greg saw the opportunity for sales professionals stand out among their peers and to create deeper, smarter relationships with prospects and customers. By combining selling skills with digital marketing strategy and techniques, a sales professional can become a trusted advisor that helps the buyer navigate the buyer's journey and enables them to make a buying decision.

Martin Brossman

Job Titles:
  • Social Selling Trainer and Co - Host
Martin Brossman has been offering Sales Coaching and Training since he left IBM in 1995 with a focus that integrates web resources to enhance trust and support the Sales Cycle. He was one of the founding RTP members of the Unites Professional Sales Association (UPSA) and of five international certified and registered sales professional trainers. In August 24, 2020 - The American Society for Training & Development (ASTD), the world's largest professional association dedicated to the training and development field, announced that it has formally acquired the United Professional Sales Association (UPSA). Martin has a deep passion to support ethical sales professional exceed their goals and keep their competitive edge. Since 2006 Martin has been offering LinkedIn training, Social Media for Business and web reputation enhancement skills. He lives in Raleigh, NC, with his wife Barbara, offering training throughout the state for the Small Business Centers of community colleges.