THE INTERNATIONAL CUSTOMER EXPERIENCE INSTITUTE - Key Persons


Ladislau Batalha - CEO

Job Titles:
  • CEO
  • Member of the Leadership Team
  • Senior Executive
  • CEO of the Institute
Ladislau is the CEO of the Institute and joins after a career spanning the globe working in the Ladislau Batalha is a senior executive with a solid international career developed in multinational

Philip Forrest - President

Job Titles:
  • Member of the Leadership Team
  • President
  • Co - Founder of the Institute
Philip is the co-founder of the Institute, and author of Sold on Service, additionally the creator of the 5Ps Service Excellence model that forms the basis of our Standards.

Robert Keay - Chairman

Job Titles:
  • Chairman
  • Member of the Leadership Team
Robert is the co-founder and former CEO of the Institute, and author of 2 books: