SCHOCH FAMILY - Key Persons
I (Beau) do the cheesemaking and help guide the process of transitioning our dairy back to a more sustainable pasture-based model, sort of how our Swiss grandparents were dairying in the 40's and 50's.
Dad (John) is the milker and runs the production side of the dairy. He has been doing this his whole life and knows every cow. He is a true cattleman in every sense. He really is the heart of the venture and always inspires us with his work ethic. On his "day off" he helps Ty at the Friday MPC market in Monterey.
Mom (Mary) has the business savvy. She is an accomplished business owner in her own right, but finds the time to keep us on track and helps us to "work smarter…" although she won't finish the sentence with "…not harder"! All new ideas are discussed with our mom…she is good at brainstorming and thinking outside the box.
Seth, along with our dad (John), is in charge of herd management. The duties include feeding, milking, cleaning, etc. He also helps me "hoop" the curds during cheesemaking, a laborious stage of cheesemaking that requires an extra hand…and strong back!
Ty is the oldest brother and does all the affinage (cheese aging), cutting/wrapping, delivery, and farmer's markets (currently MPC-Monterey on Fridays, and Aptos on Saturdays).