BRAND RELATIONSHIPS (BBR)

Our mission. The Institute for Brands and Brand Relationships (BBR) is a unique international learning organization dedicated to uniting academics and marketing professionals in the mission of developing and advancing thinking about brands and brand relationships... Our activities. BBR strives to bridge the gap between theory and practice by uniting academic research scholars and practitioners around issues concerning brands and consumers' brand relationships in conferences and workshops, showcasing thought leaders, supporting research, mentoring doctoral students, publishing collections of promising early-stage work, and translating theory into excellence in the branding classroom... We build collaboration and community among academics and practitioners in the brand and brand relationships area.

Also known as: brand relationships