BRAND RELATIONSHIPS (BBR) - Key Persons

Carol Tienken has been Chief Operating Officer and VP of Distribution of The Greater Boston Food Bank since 1999. Prior to joining The Food Bank, Tienken was at Polaroid Corporation in Domestic and International Marketing for 18 years. She also was an employee member of the Polaroid Foundation for five years, working on grant responses for the Boston-Area Community Committee. She serves on the board of directors of the Newmarket Business Association; Institute for Brands & Brand Relationships; and the Board of Advisors for Suffolk University's Master's in Public Administration. Tienken grew up in Sub-Saharan Africa as the daughter of an American diplomat and received her Bachelor of Arts in Anthropology and MSJ in Magazine Editorial from Northwestern University.

Job Titles:

• Assistant Professor of Marketing at Florida State University
• Group Marketing

Colleen Harmeling is an Assistant Professor of Marketing at Florida State University. Before joining Florida State University, Colleen was a Postdoctoral Research Fellow for the University of Washington's Center for Sales and Marketing Strategy. She received her Ph.D. in Marketing and International Business from Saint Louis University in 2014 and her M.B.A. from the University of Tampa in 2006. She joined the research team at the University of Washington in August of 2014. Before entering academia, Colleen worked as the community relations manager for Barnes and Noble where she specialized in event marketing, sales management, customer relationship development, and government contracting. Colleen has additional experience working in non-profit marketing, sponsorship management, and trade show marketing. Colleen's research focuses on customer relationship development, managing key events, and facilitating customer engagement and brand advocacy. Colleen's research has appeared in peer reviewed marketing journals and has been presented at numerous marketing conferences. Colleen has taught numerous undergraduate and graduate marketing courses including Marketing Strategy, Marketing Management, Consumer Behavior, and Market Research.

Job Titles:

• Board of Director
• Professor

Dr. Thomas W. Leigh (D.B.A., Indiana University) is Professor Emeritus, and formerly Emily H. and Charles M. Tanner, Jr. Chair of Sales Management and Coca Cola Center for Marketing Studies Director, at the University of Georgia. He is Past President of the American Marketing Association Academic Council and the AMA Sales Special Interest Group. He served as Board Chairman of the East Georgia Chapter of the American Red Cross in 1992-93. He is presently a Gentleman Farmer and co-owner with his wife of Sunrise Chautauqua Farm in Winterville GA, where they grow blueberries, tomatoes, peppers, okra, brassica greens, and herbs. Professor Leigh's research has been published broadly in the marketing journals. Two of his articles have won the annual best paper awards by the Sales SIG. He was awarded the prestigious AMA Sales SIG's Lifetime Achievement Award for his research and service. He served on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Personal Selling and Sales Management. Dr. Leigh taught in the Terry College's MBA/EMBA Programs on the subjects of Marketing Strategy, CRM and B2B Sales Strategy. His executive education experience includes roles at UGA, Penn State, Northwestern, Duke University, Wuhan University (China), the Henley EMBA Program (England), and the University of the West Indies (Trinidad), as well as such corporate clients as Beatrice Foods, Marriott, Reichheld Chemicals, Siam Cement (Bangkok), Moore Business Forms, Inchcape/Caleb Brett, Armstrong World Industries, CISCO Systems, CIGNA Insurance, Digital Equipment, SATYAM Computer (India), and the Seminarium Institute (in Chile, Peru, Columbia, and Mexico). He is a co-author of the book Strategic Sales Leadership: Breakthrough Thinking for Breakthrough Results, with his partners in THE Sales Educators LLC.

Job Titles:

• Senior Lecturer

Eva Kipnis is a Senior Lecturer in Marketing at Coventry Business School, Coventry University, UK. Her research interests lie in the fields of multicultural marketplaces and transformative business research, with specific focus on: 1) multicultural people - their identity projects and consumption; 2) multicultural branding - approaches and implications; 3) organizations in multicultural marketplaces; and 4) brands in illicit market contexts. In her previous life Eva worked in Kazakhstan as a marketing manager and consultant advising companies such as Mittal Steel (now Arcelor Mittal), Mobil Oil and a range of retail brands on marketing strategies in Kazakhstan. Kipnis, E., Broderick, A. J., and Demangeot, C. (2014) "Consumer multi-culturation: Consequences of multi-cultural identification for brand knowledge" Consumption Markets and Culture 17 (3), 231-253

Jennifer L. Stoner is a consumer behavior doctoral candidate at the University of Minnesota. Her dissertation, under the guidance of Carlos J. Torelli, researches how consumers perceive of power in brands and specifically examines how perceptions of market dominance are formed and impact brand attitudes. Her broader research interest includes brand relationships, brand personality, and power and social hierarchies. Her work has been published in Organizational Behavior and Human Decision Processes and presented at conferences for the Association of Consumer Research, American Marketing Association, and Society for Consumer Psychology.

Job Titles:

• Treasurer & Director / Senior Lecturer at Harvard Business School Where She Teaches Marketing, Branding Different, and Field Immersion

Jill Avery is a Senior Lecturer at Harvard Business School where she teaches Marketing, Branding + Different, and Field Immersion Experiences for Leadership Development. Her research focuses on brand management and customer relationship management issues. Her research on online brand communities won the Harvard Business School Wyss award for excellence in doctoral research and a Marketing Science Institute Best Paper award. Her work has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Harvard Business Review, MIT Sloan Management Review, Business Horizons, Journal for the Advancement of Marketing Education, and European Business Review. She has written a series of teaching cases on branding that are available from Harvard Business School Publishing. Prior to her academic career, she spent nine years managing brands for Gillette, Braun, Samuel Adams, and AT&T, and spent three years on the agency side of the business, as an account executive managing consumer promotions for Pepsi, General Foods, Bristol-Myers, and Citibank. She received a D.B.A. in marketing from Harvard Business School, an M.B.A. in marketing and finance from the Wharton School, and a B.A. in English and art history from the University of Pennsylvania.

Job Titles:

• Assistant Professor of Marketing at Belmont University

Lora Mitchell Harding is an assistant professor of marketing at Belmont University. She received her Ph.D. from the Kellogg School of Management, Northwestern University in 2011. Her primary research interest is in the area of consumer-brand relationships, in particular, whether, when and how consumers come to perceive that brands like (or dislike) them and the implications of those perceptions for consumer judgment and behavior. Prior to entering academia, she worked for eight years as an account executive and consumer research manager at The Buntin Group, a full-service advertising agency in Nashville, Tennessee. Her clients included the United Methodist Church (international denomination), Chinet disposable plates, Odom's Tennessee Pride Sausage, O'Charley's Restaurants, Tennessee Valley Authority and BlueCross BlueShield of Tennessee.

Job Titles:

• Secretary & Director / Assistant Professor of Marketing at Mississippi State University

Michael Breazeale is a Marketing educator, researcher, and consultant. Assistant Professor of Marketing at Mississippi State University, he received his Ph.D. from Mississippi State University in 2010 and previously taught at Indiana University Southeast and University of Nebraska at Omaha. His primary areas of research encompass consumer-brand connections, branding for nontraditional organizations, the consumption of experiences, and retail atmospherics. Published in journals including International Journal of Market Research, Marketing Management Journal, Journal of Retailing, and Journal of Business Research, and with numerous conference presentations relating to his research, Mike has won multiple awards for both teaching and research, and serves as reviewer for several top marketing journals. Mike has performed consulting duties with clients as diverse as Millward Brown Optimor and the U.S. Military, and is a founding member and organizer of the Brands & Brand Relationships conference and Institute, and contributes significantly to this annual gathering of marketing scholars and practitioners from around the globe. Mike is co-editor of Consumer-Brand Relationships: Theory and Practice (2012) and Strong Brands, Strong Relationships (2015), both from Routledge Publishing.

Job Titles:

• Numeric As President and CEO

Mike Even joined Numeric as President and CEO in 2006. He is also a member of the Man Executive Committee. Prior to joining Numeric, Mike worked at Citigroup for nine years building a global asset management organization. After Citi merged with Travelers, Mike became Global Chief Investment Officer of the Private Bank and eventually, Global CIO for Citigroup Asset Management, overseeing investment teams running nearly $500B in client assets. Prior to joining Citigroup Mike spent 13 years at Independence Investment Associates in Boston. Mike holds a B.A. in Economics and a B.S. in Operations Research from Cornell University and an M.S. in Business from the Massachusetts Institute of Technology. Mike is a CFA charterholder and currently serves on the investment committees of the Massachusetts Pension Reserves Management Board (PRIM) and the Trustees of the Reservation.

Job Titles:

• Associate Professor of Marketing at the University of Toronto

Pankaj Aggarwal is an associate professor of marketing at the University of Toronto. He received his Ph.D. from the Graduate School of Business, University of Chicago in 2002 and his doctoral dissertation on consumer-brand relationships won the Marketing Science Institute's Alden G. Clayton Award for best dissertation in 2000. His primary research interest is in studying ‘brands-as-people', specifically conducting research on consumer-brand relationships and brand anthropomorphism. He also studies issues related to culture, time, and money. His research has been published in leading marketing and psychology journals such as the Journal of Consumer Research, Journal of Marketing Research, Psychological Science, and Journal of Consumer Psychology, and he serves on the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology. Prior to entering academia, he was Vice President at J. Walter Thompson Advertising, heading its New Delhi office.

Job Titles:

• Chairman of the Board
• President
• Questrom Professor of Management

Susan Fournier is Questrom Professor of Management and Faculty Director of the M.B.A. Program at Boston University. Her research explores the creation and capture of value through branding and brand relationships. Current projects explore the links between brand strategy and shareholder value, management of corporeal person-brands, attachment style effects on relationship quality, brand relationship measurement systems, and brand relationship development processes. Her work has been recognized with seven awards, including the Long-Term Contribution Award in Consumer Research. She is an Editorial Board member of the Journal of Consumer Research, Journal of Marketing, Marketing Theory, Journal of Business-to-Business Marketing, Senior Consulting Editor for the Journal of Brand Management, Senior Advisory Board Member of the Journal of Product and Brand Management, and At-Large Director of the Association for Consumer Research. She previously served on the faculties of Harvard Business School and Dartmouth. She maintains a range of consulting assignments to inform her teaching and research, including a partnership with GfK Research to commercialize her brand relationship frameworks. Her Ph.D. is from the University of Florida