RL FREY

Ron has been an innovator in the automotive industry since the 1985 founding of Frey International, the premiere credit union auto-buying service in the Northwest. Frey International was later acquired by Autoland, where Ron took the role of CEO and grew the company to selling more than 10,000 units annually... Under his leadership, Autoland acquired two companies, developed a successful call center, and launched one of the nation's first virtual used car centers. In 2005, Autoland was acquired by Zag/TrueCar where as a founding partner and COO, Ron established operational controls and strategic priorities for the company.

Also known as: RL Frey, Inc.