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Trends in Advertising is brought to you by Communicus, Inc., an advertising research firm that measures how well a brand's advertising is working. We use a unique model to research ad campaigns across all media, everything from TV commercials to blogs, gaining consumer feedback and developing insights to present to our clients. Our partnership helps them create advertising that is relevant to their audience and will maximize their advertising effectiveness. We've evaluated $30billion dollars worth of advertising in the past 25 years and understand how to identify successful and less successful aspects of advertising and IMC campaigns... At Trends in Advertising, we want to facilitate discussions about new developments, share our observations and insights, and engage readers in real-time commentary on current campaigns, media trends, and advertising-related consumer behavior. Advertising gets people talking, and we are here to dive in and stir up the conversation... Communicus..

Also known as: Trends in Advertising