COMMUNICUS - Key Persons

Job Titles:

• Research Director and Multicultural Expert, Communicus, Inc

Aleena brings decades of experience in Hispanic culture and language to her leadership on the Communicus team, providing insights and recommendations to brands seeking to engage Hispanic consumers… Read More »

Job Titles:

• VP, Client Engagements, Communicus, Inc

Heather brings 15 years of experience in quantitative and qualitative methodologies supporting marketing and business development insights globally across a diverse set of industries… Read More

Job Titles:

• Chief Executive Officer, Communicus, Inc

After joining the firm in 1992, Jeri was named CEO of Communicus in 2009. She provides research-based consulting and helps clients to identify strategies that will produce better returns on a brand's marketing communications investments. Her strategic thinking and vision have led to the development of methods for isolating the impact of new and emerging media, enabling clients to explore the effectiveness of total IMC campaigns that involve social media, product integrations, viral initiatives, in-store communications and sponsorships as supplements to traditional media communications. Jeri held leadership positions at DDB Worldwide for 15 years, serving as Senior Vice President Director of Research Services and Executive Vice President for Strategic and Research Systems Development. She led the development of the agency's formalized planning process for advertising strategies and integrated marketing communications strategies. She has been published on a variety of advertising effectiveness topics in media outlets including: Fox Business News, Advertising Age, Media Post, MarketWatch Radio, Investor's Business Daily, Media Life Magazine, and First Business News, among others. Jeri spent over a decade early in her career at Communicus, and then after a fifteen year hiatus spent at DDB Worldwide, rejoined the firm as CEO in 1992. She provides research-based consulting … Read More »

Job Titles:

• Executive VP, Communicus, Inc

As the senior client services and team lead at Communicus, Kacy's role is to oversee best in class insights development and delivery and to ensure that the company maintains its position… Read More »

Job Titles:

• Senior Account Director
• Senior Account Director, Communicus, Inc

As Senior Account Director, Kathleen is responsible for developing, executing and interpreting advertising research studies for Fortune 100 advertisers in the packaged goods and beverage sectors. Her passion and thought leadership have proven to produce actionable recommendations on advertising impact and brand optimization. In addition, Kathleen is a key member of the Communicus Innovations team, envisioning and developing new tools to best address ever changing marketplace dynamics. Kathleen comes to Communicus with over twelve years of client side Consumer Insights experience. She previously served as Senior Manager, Consumer Insights & Analytics at Constellation Brands Beer Division leading the Insights development for the Corona Extra Total Market Strategy. Her experience also includes work with notable consumer packaged goods and pharmaceutical companies including PepsiCo, Heinz North America, and Johnson & Johnson. Kathleen is an established expert in both Millennial and Hispanic advertising research. These areas of study have been of strong interest across the national consumer market and her profound knowledge provide a valuable voice to clients via strategic insights and on-going consultancy. Kathleen graduated Cum Laude from John Carroll University with a Bachelor's degree in Management and a concentration in Business Technology. As Senior Account Director, Kathleen is responsible for developing, executing and interpreting advertising research studies for Fortune 100 advertisers in the packaged goods and beverage sectors… Read More »

Job Titles:

• VP, Survey Design and Field Operations, Communicus, Inc

Rosemarie Reaves oversees the team responsible for developing and executing the process by which Communicus gathers the data to evaluate advertising effectiveness. Rose specializes in… Read More »