BEHAVIOUR CHANGE

Behaviour Change is a not-for-profit social enterprise, founded in 2009. We create social and environmental change, with big ideas grounded in behavioural science. Since January 2022, we have partnered with climate action charity WRAP to tackle the resource use that feeds climate change... We always start our projects with an insight phase, so we ensure we're working from an accurate understanding of why people are doing what they're doing and take the opportunity to put aside any preconceptions we might have. Having established the specific behaviour we want to change, we apply behavioural tools to develop interventions. We then test and evaluate ideas in the real world, applying learnings to scale up impact. Ultimately, we believe behaviour change is as much an art as it is a science, which means creativity is vital in growing an insight into a big idea... We firmly believe in the role behaviour change has to play in overcoming some of society's most pressing challenges, so please..

Primary location: London United Kingdom