EFFWORKS - Key Persons
Albert answers IPA member queries on advertising, marketing and commercial legal issues facing agencies. He is a solicitor qualified to practice in England and Wales and comes from a background of advising as in-house counsel for a number of networked and independent marketing, PR and digital agencies.
Angelika takes a lead role in developing and improving the IPA website. Using analytics to inform decisions, she makes constant improvements to the navigation and the content within. She also manages our marketing emails from brief through to deployment.
Job Titles:
- Professional Development Executive
Working to support the Head of PR on all things press related, Charlie also manages our social channels and blogs. He sources and edits content from industry professionals on subjects that impact our day-to-day roles and the wider industry.
Damian heads up the IPA's Insight centre and is responsible for driving new Insight initiatives and products across the membership community. This includes research commissions, trend events, presentations and proprietary content. He also manages the full roster of supplier partnerships and regularly advises members when it comes to their own research needs.
David takes a keen interest in everything the IPA does, not least because he is responsible for the IPA's finances and the allocation of its resources. He also helps out with the Commercial and Talent Pillars and enjoys the extra contact with member agencies that this involves.
Job Titles:
- Head of Production / Membership & Professional Development / Membership and Professional Development, Overseen by Patrick Mills, Director of Membership and Professional Development
Job Titles:
- Management Accountant
- Senior Executive
Job Titles:
- Associate Director of Research
Job Titles:
- Membership Engagement Adviser
Job Titles:
- Associate Director, Advertising Law
Helen provides legal advice on advertising and marketing to all IPA member agencies. Her work includes intellectual property issues; ad clearance/regulatory advice on creative concepts, executions and scripts; promotions; production; contracts; disputes; and ASA investigations. Helen is also involved with regulatory and public affairs matters liaising with bodies such as Clearcast, CAP/BCAP and the Advertising Association.
Job Titles:
- Head of Learning Technologies
The Research Department represents our members' interests on the Boards and Technical Committees of all the JICs (Joint Industry Currencies). Our representation ensures that we achieve, best practice, impartial, reliable, robust and cost effective audience measurement across all media to enable confident and trusted trading and planning.
In addition we are responsible for the delivery and development of TouchPoints, the IPA's ground breaking consumer centric, cross platform and multimedia database which was developed at the direct behest of our media agency members. TouchPoints provides context and perspective into how people conduct their daily lives and insights into their media use.
Jamie helps member agencies with everyday insight queries, and regularly presents on behalf of the team. In addition, he collaborates with IPA TouchPoints to produce and write our InTouch report series, covering topics such as podcasts, digital news, and SVoD.
Job Titles:
- Marketing Senior Executive
Job Titles:
- Director of Marketing Strategy
Job Titles:
- Associate Director of Digital Strategy
Jason manages the IPA's Digital Transformation which incorporates websites, CRM, Learning Management System (LMS), marketing automation and other online platforms. Jason works closely across all IPA departments to deliver technical solutions and improve the online user experience for our members.
Job Titles:
- Associate Director of Marketing Strategy
Job Titles:
- Associate Director of Legal & Public Affairs ( Employment )
Juliet advises IPA member agencies on their day-to-day employment law issues. These range from managing disciplinary, capability and grievance proceedings, absence management, family leave and flexible working rights, equalities law, redundancy and restructures, TUPE, employment contract and staff policy enquiries.
Job Titles:
- Head of Marketing Strategy
Job Titles:
- Executive to Director General
- Executive to Director General / Communications
Our eight-strong team is made up of a variety of skills and expertise: press and public relations, event design and management, social media, content creation and creative services. We manage all our visual, verbal and written outputs to members, brands and the media. We steer the conversation in the press, market our events to members and design collateral that will inspire and provide strategic communications advice to all our colleagues.
Kirsty heads up the design and implementation of the IPA's annual events and awards calendar, delivering flagship events such as the Business Growth Conference, EffWeek and the Effectiveness Awards, as well as smaller, in-house events relating to relevant topics of the moment.
Job Titles:
- Associate Director, Diversity
Job Titles:
- Associate Director of Professional Development
Job Titles:
- New Business and Membership Executive
Luke helps member agencies with everyday insight queries. He's a recent graduate who studied European Social and Political Studies with German at UCL and has experience in the marketing and advertising industries.
Job Titles:
- Associate Director of Communications
Maria heads up the communications department, coordinating and overseeing all our outputs, including PR, social, creative services, design and content creation.
Job Titles:
- Hospitality Senior Executive
Job Titles:
- Online Qualifications Content Developer
Najeeb is responsible for the IPA's websites, managing their development, content, operation, integration, UX and maintenance. He is also responsible for the project management of new web developments.
Job Titles:
- Director of Media Affairs / Production
Our production department is here to provide production and business affairs advice to agencies on topics such as copyright, insurance, online fees, actor's usage fees, shooting abroad, production/music/talent contracts and licences and much more. We work closely with the APA to help shape policy and best practice in production. The team is also supported by our highly knowledgeable Legal team.
Job Titles:
- Web and CRM Support Senior Executive
Nishi is responsible for managing web support tickets, editing/publishing content in Umbraco and providing support on the CRM system. She carries out improvements by reviewing content/navigation, logging bugs and change requests etc. She also carries out UAT and reviews and analyses web analytics.
Job Titles:
- Director of Membership and Professional Development
Job Titles:
- Director General
- Director General of the Institute of Practitioners
Paul Bainsfair became Director General of the Institute of Practitioners in Advertising (IPA) at the end of July 2011. Paul is a Fellow of the IPA and also a graduate of IPA Stage 5 (Professor Peter Doyle). His 34 years of agency experience began at Saatchi & Saatchi where he started as an account executive and rose to being its CEO within ten years. After successfully steering the agency through the early 90s recession and with the agency at the top of the new business league table, he left to co-found Bainsfair Sharkey Trott with John Sharkey and Dave Trott. Widely recognised as one of London's most successful independent agencies during the 1990s, BST was eventually sold to Omnicom and merged with TBWA in 2000. He then became President TBWA Europe. This included a merger and acquisition programme; direct responsibility for 35 offices and 3,000 staff; and TBWA being named Best Global Network in 2003 and 2006. In January 2009 he joined Iris, the UK's largest independent integrated agency, first as Partner and CEO of Iris Europe and then as Chairman of Iris Worldwide. Paul studied advertising at Watford College and is a graduate of Omnicom's Harvard Faculty Leadership Programme. He describes himself as an adman and a farmer. He is married to Sophie and has three children, Bruno, Ted and Phoebe. They live in Holland Park and Wiltshire.
Job Titles:
- Graphic Designer ( Maternity Cover )
Job Titles:
- Senior Graphic Designer ( Maternity Leave )
Job Titles:
- Head of TouchPoints Client Service
Job Titles:
- Director of Legal and Public Affairs
As Director of Legal & Public Affairs, Richard runs the IPA's team of lawyers dedicated to advising the IPA's ad agency members on a broad range of advertising-related legal issues, and the IPA with its own legal matters. In his public affairs work, Richard sits on the Committees of Advertising Practice, which write the advertising self-regulatory codes, is a member of Clearcast's Copy Committee and a director of MediaSmart, a children's media literacy programme. Richard also responds to public consultations affecting the ad industry and liaises with other industry trade associations and with Government. Richard is the editor of, and a contributing author to, Ad Law, the IPA's ‘must have' book on advertising compliance.
Job Titles:
- Head of Membership for Around the UK
Job Titles:
- Head of Marketing & Data Innovation
Job Titles:
- Membership Senior Executive ( Scotland and NI )
Stephen is responsible for overall budgetary control and financial reporting for the IPA. He heads up a team which seeks to ensure the IPA's compliance with its Royal Charter, its ethos and its accounting policies. He also looks after the administration of payroll and staff benefits. Stephen is an associate member of the Chartered Institute of Management Accountants (CIMA).
Job Titles:
- Administration and Project Support Manager
Sylvia drives media relations across a range of channels including broadcast, trade and tech sector publications, sites and forums. She leads on all IPA proactive and reactive press activity including responding on behalf of the industry on topical news agendas and with media enquiries.
Job Titles:
- Director of Communications
Ultimate IPA brand guardian. Comms supremo. Also looks after the President's/agenda.
Job Titles:
- Company Secretary
- Director of Member Services